Netflix’s pan-European business scooped by Wieden+Kennedy

Netflix has tapped Wieden+Kennedy Amsterdam to handle its pan-European creative business as the streaming service looks to rapidly increase its base of international subscribers.

The review kicked off in July this year with Wieden+Kennedy informed of the win at the end of November.

The appointment comes ahead of a major European push from the US-based company.

At the end of the third quarter, Netflix reported that around 91 per cent of its total international subscribers were paid, leading Digital TV Research to estimate that the total subscriber base outside of the US could reach 18.7 million by the end of 2014.

Europe accounts for about third (six million subscribers) of this market, with UK and Ireland representing the lion’s share with around three million users. In February this year, it launched a UK specific campaign to help grow this audience.

The exact value of the acount is unknown, but Netflix spend $197.48m on international marketing for the nine months ending September 30.

Crispin Porter & Bogusky handles Netflix’s advertising in the US.

Netflix had not returned The Drum's request for comment at the time of writing. Wieden+Kennedy declined to comment.

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