By Stephen Lepitak, -

December 6, 2014 | 1 min read

Pepsi Max targeted unsuspecting commuters at London Bridge on Thursday night with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere.

The Time Tunnel stunt, from AMV BBDO and Grand Visual featured augmented reality and stereo projection to make the images appear in front of any passerby.

This was the latest element of the Pepsi Max ‘Unbelievable’ campaign, with the reactions of some of those who were caught up in the moment having since been placed on YouTube, which has so far been viewed over 500,000 times in the first couple of days since being posted.

The video featuring the images appearing and some of the reactions they provoked can be viewed above.

Augmented Reality Pepsi

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