Retailer Game launches its own tongue-in-cheek, chaotic adventure game 'Christmas Shopper Simulator'
Game has furthers its ‘Game Season’ Christmas campaign by releasing its own computer game.
Created by 101, ‘Christmas Shopper Simulator’ is a tongue-in-cheek, chaotic adventure game in which players take on the role of a Christmas shopper, exploring stores such as Amazombie.com and Heads-R-Us, where they can buy gifts, throw gifts, ride escalators and knock over anything that isn’t nailed down in a timed mission to find and buy presents.
Fred Prego, Game insight and marketing director, commented: “Our customers love gaming of all kinds. This is our way to reward them. A fun, light-hearted simulator which lets you enjoy Christmas shopping from the comfort of your own armchair.”
101 creative director, Augusto Sola, added: “Game is a retailer, but it’s the only one staffed by real gamers too. So they know that Christmas shopping can be competitive and stressful, and gets in the way of what they really want: game time. So they’re doing what gamers would do, and making a game of it.”
The release is supported by a Twitch partnership, including a 30-second trailer and pre-roll videos, as well as live gameplay streaming. Daily game challenges have been included in order to fuel conversation. ‘Christmas Shopper Simulator’ is available to download from the Game website with limited edition copies hidden in selected high street stores, those who find a copy will win exclusive prizes in store.