Welcome to The Drum's Brand Vine chart, in association with Brands on Vine.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Chips Ahoy entered the chart at number one this week, thanks to a clip of online magician Christian Leonard working his magic on the cookie maker's biscuits.
The Vine boosted the US confectionary brand's loop count by 1,726 per cent, bringing its total loop tally to 163,860.
Coming in at second place was BBC Sport with a snippet from Match of the Day.
The video, features Gary Lineker and Robbie Savage discussing West Bromwich Albion player Claudio Yacob's tackle on Chelsea's Diego Costa during last Saturday's match.
The two football pundits raised the broadcaster's weekly loops by 280 per cent.
And with a loop increase of 74 per cent, reality TV show I'm a Celebrity... Get Me Out of Here took the third spot.
Its Vine of former X Factor contestant Jake Quickenden tucking into an unsavoury selection of meats brought the ITV show's loop count up to 508,726.
Jaguar, Pizza Hut and Costa Coffee also made it into the chart this week.