Mickey Zhang to lead China’s Xaxis

Xaxis, the WPP owned Chinese programmatic media and technology platform, has named Mickey Zhang as its new managing director.

Zhang brings more than 10 years’ digital advertising experience to the role which will see her lead operations throughout the country whilst also managing GroupM search and e-commerce.

Patrick Xu, CEO, GroupM China, commented: “Xaxis has been an integral part of GroupM’s digital strategy since the launch of its China operations in 2012. Zhang has been at the helm of GroupM’s award-winning search team in China and will no doubt be a great addition to the Xaxis team.”

Michel de Rijk, managing director, APAC at Xaxis, added: “On top of leading our existing on-the-ground team in China, Zhang’s wealth of experience and digital know-how will help take Xaxis to the next stage of our development in China, I am pleased to welcome someone of Zhang’s calibre to the Xaxis APAC management team. She is the ideal person to support our existing and future clients in developing and implementing the most effective digital strategies.”

Zhang’s previous experience includes stints at Google and Baidu providing integrated search marketing solutions.

The Chinese digital market now counts half a billion users with advertising growth rates averaging at 30 to 40 per cent per pear.