Aldi to open pop-up restaurants in Christmas push
Discount supermarket Aldi is set to open a number of pop-up restaurants in the run up to Christmas, serving up a luxury meal planned by celebrity chef Jean-Christophe Novelli.
The ‘restaurant’ will be hosted in top-rated hotel, including the Blythswood Square Hotel and Home House, across five cities between 21 November and 10 December.
Members of the public can win a reservation tweeting @AldiUK using #AldiFestiveFeast.
The dinner is set to feature products from Aldi’s Specially Selected range which includes caviar, crab, turkey wellington and a 12 month matured Christmas pudding.
Joint managing director of corporate buying, Tony Baines, said the pop-up restaurants are aimed at showing what can be achieved at home with Aldi products.
“Jean-Christophe Novelli has put together a luxury menu that shows off our festive range to the full and offers better value than other supermarkets. We hope that our consumers will enjoy it,” he added.
The activity is part of Aldi’s latest campaign, ‘Everyone’s coming to us this Christmas’, which launched earlier this month with an ad starring Jools Holland.