Aldi has professed ‘Everyone’s coming to us this Christmas’ in its 2014 festive TV advert which stars Jools Holland.
In addition to featuring Holland also created the soundtrack to the advert, which airs for the first time tomorrow (Thursday 6 November) during Emmerdale on ITV.
The 60-second creative aims to underline Aldi’s increasing popularity with consumers and opens with a family enjoying fine Christmas fayre around the table the advert then seamlessly links to other families, friends and co-workers from around the globe enjoying food and drink available from Aldi.
Joint managing director of corporate buying at Aldi, Giles Hurley, said: “We know Christmas is an important time for our customers and we believe everyone should enjoy the best without having to pay a hefty price tag, which is why we’ve launched a Christmas range with widespread appeal.
“Aldi is becoming a cornerstone of the grocery shop. We’re looking to reflect this in the Christmas campaign, while highlighting the superb quality of the products Aldi offer as well as the unbeatable value. The commercial also demonstrates to consumers it is possible to do your entire food shop for Christmas at Aldi.”
Jean Jones, the pensioner from Darlington famous for Aldi’s Gin and Tea commercials, also has a cameo role in the campaign which features a 30-second version of the advert as well as 20-second product adverts in addition to the 60-second cut.
The campaign was directed by Lucy Blakstad from Another Film Company.