Christmas Creative Showcase: Featuring TBWA\London, WCRS, St Luke’s and more
Ho ho ho! Welcome to a very special Christmas-themed edition of The Drum Creative Showcase.
This week- and next - we'll be showing the best seasonal creative work and giving you, the reader, the chance to decide which Christmas campaigns, packaging design, and apps will make it into The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (10 December) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 24 November to ensure your favourite doesn't end up on the naughty list.
To submit any festive work for next week contact gillian.west@thedrum.com. the Creative Showcase will resume as normal in January 2015.
For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
TBWA\London: Harrods 'The Land of Make Believe'
Brand: Harrods
Title(s): The land of make believe
Agency: TBWA\London
Agency website: http://www.tbwa-london.com/
Chairman & Chief Creative Officer: Peter Souter
Creative Director: Jason Fletcher, Marcus Iles
Additional Credits: Agency account team: Peter Knowland, Eve McDonald
TV Producer: Malika Patel
Production Company: A+C Studios
Post Production: A+C Studios, The Mill, Unit Post
Audio Post Production: Miles Kempton at GCRS
Music Publisher: Deep East Music Ltd
Music Supervisor: Marcus Brooke-Smith at Platinum Rye
Published: November 2014
Short Rationale (optional): 'The Land of Make Believe' tells the story of Peter Pumpernickel, a tiny mouse who wants to help Father Christmas. Created using stop-motion animation, the fairy-tale film captures the magic of Harrods during the festive season and tells the charming story behind the world-famous Harrods Christmas lights.
BBH London: Waitrose 'Christmas 2014'
Brand: Waitrose
Title(s): Christmas 2014
Agency: BBH London
Agency website: http://www.bartleboglehegarty.com/
Creative Director: Ken Hoggins, Martha Riley
Creative Team: Fred Rodwell, Andy Parsons
Additional Credits: Strategist: Melanie Arrow
Strategy Director: Tom Roach
Business Lead: Sian Cook
Team Manager: Emma Johnston-Donne
Team Director: Kayleigh Chapman
Film Credits Producer: Glenn Paton
Assistant Producer: Sarah Cooper
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
DoP: Rob Hardy
Post Production: MPC
VFX Producer: Amy Richardson
VFX Supervisor: Jonathan Box
Colourist: Jean-Clément Soret
Editor/Editing House: Tim Hardy at Stitch
Sound: Sam Ashwell at 750mph
Music Supervisor: The Most Radicalist Black Sheep Music
Music Producer: David Kosten
Music Publisher: Carlin Music
Music Label: BMG Chrysalis
Published: November 2014
Short Rationale (optional): Rather than a high profile star, a Partner (employee) plays a lead role in the festive ad which will focus solely on the Waitrose brand for the first time in a number of years.
Following the successful Easter advertising campaign, the Christmas advert will have a subtle focus on the unique culture and values Waitrose has as a co-owned business. Launching in the evening of Sunday 9 November 2014, the advert will aim to convey how the supermarket is owned by its Partners and how this has a direct impact on the service and care that customers receive.
The story in the ad will focus on a little girl trying to make gingerbread biscuits for her school fayre, and after disastrous attempts, she goes to Waitrose for advice. After successfully making the biscuits, she sells them all but saves one back for the Waitrose Partner. The campaign line running through all of the advertising is "When you own something, you care a little more. Everyone who works at Waitrose owns Waitrose, so they care a little more. ”
adam&eveDDB: John Lewis 'Monty the Penguin'

Brand: John Lewis
Title(s): Monty the Penguin
Agency: adam&eveDDB
Agency website: http://www.adamandeveddb.com/
Executive Creative Director: Ben Priest, Emer Stamp, Ben Tollett
Art Director: Richard Brim
Copywriter: Daniel Fisher
Additional Credits: Planner: David Golding
Managing Director: Tammy Einav
Business Director: Sarah Coleman
Account Director: Caroline Grayson
Joint Head of Integrated Production: Matt Craigie, Cave Ellson
Digital Producer: Joseph Walker, Olivier Guitton, Agne Acute
Media Agency: Manning Gottleib OMD
Media Planner: James Parnum
Production Company: Blink Productions Ltd
Director: Dougal Wilson
Producer: Ewen Brown
Executive Producer: James Studholme
Production Manager: Ellie Britton
1st Assistant Director: Jim Cole
DOP: Joost Van Gelder
Steadicam: Paul Edwards
Art Director: Andy Kelly
VFX: MPC
VFX Supervisor/CG Lead: Diarmid Harrison Murray
VFX Supervisor 2D: Tom Harding
2D Creative Director/Shoot Supervisor: Bill McNamara
Lead Animator: Tim Van Hussen
VFX Executive Producer: Sarah Walsh
Grade: MPC
Colourist: Jean-Clement Soret
Editor: Joe Guest @ Final Cut
Soundtrack Name: Real Love
Artist: Tom Odell
Audio Post-Production: Factory Studios
Sound: Anthony Moore, Neil Johnson
Digital Production: Stink Digital, Supergoober
Published: November 2014
Short Rationale (optional): Starring a young boy and his Arctic pet the piece follows their adventures together in the run up to the big day – but the lovelorn waddler strikes a melancholy air as he yearns for the affection of a female.
Luckily for Monty his dreams soon come true when the snow falls and a delicately wrapped female penguin emerges from beneath the family tree – cue emotional beak peck.
The Brooklyn Brothers: TK Maxx 'You. By Me.'

Brand: TK Maxx
Title(s): You. By Me.
Agency: The Brooklyn Brothers, London
Agency website: http://thebrooklynbrothers.com/
Director: Sara Dunlop
Photographer: Eudes de Santana
Published: November 2014
Short rationale (optional): Following on from its Me. By Me. summer and autumn campaigns that starred TK Maxx shoppers showing their individual style, the fashion retailer once again features its shoppers, this time highlighting Christmas gifting as a celebration of people’s unique and special relationships.
You. By Me. centres around the insight that the best gifts are the ones that reveal deep knowledge of loved ones, their foibles, passions and hobbies. With shoppers choosing from a me-too assortment of predictable gifts elsewhere, there’s no better way to tell them how special they are this Christmas than with a thoughtful and unique gift from TK Maxx.
A group of thirteen TK Maxx shoppers were picked for their stories about the special people in their life. From best friends to couples, mothers and daughters and even a dog, all the cast members shared exceptional and heart-warming relationships, knowing each other’s individual quirks and eccentricities better than anyone else. This special bond is demonstrated through their present giving. During the filming of the TV advert, the pairs chose and exchanged gifts for real and are filmed live opening their presents with curiosity and delight.
The cast includes: sweethearts Miriam, a social worker and Delasi, a student, old friends Gabi and Maira, interior design and fashion graduates, forever best mates Jack and Emil, soulmates Jenny and Shane and mum Siobhan with her daughters Georgie and Rhianna.
The shoppers will see themselves appear on television, billboards and in newspapers and magazines across Europe. The campaign will be amplified online, where the public will have the opportunity to get to know the cast in depth through charming short films that explore their relationships further
McCann Manchester: Aldi 'Everyone is coming to us this Christmas'

Brand: Aldi
Title(s): Everyone is coming to us this Christmas
Agency: McCann Manchester
Agency website: http://www.mccannmanchester.com/
Executive Creative Director: Dave Price
Art Director: Mick Craven
Copywriter: Gary Delaporte
Additional Credits: Client: Marketing Director, Aldi UK: Adam Zavalis
Managing Partner: Simon Buchanan
Account Director: Laura McKinlay
Planners: Liz Harrison/Amanda Jones
Media plan and buying: Guy Beardsley/Matt Rutherford UM Manchester
TV producer: Lucy Moore/Abby Moore (internal).
External Production Company: Another
Director: Lucy Blakstad
Production company producer: George Saunders
Published: November 2014
Short Rationale (optional): Aldi has professed ‘Everyone’s coming to us this Christmas’ in its 2014 festive TV advert which stars Jools Holland.
In addition to featuring Holland also created the soundtrack to the advert, which aired for the first time on Thursday 6 November during Emmerdale on ITV.
The 60-second creative aims to underline Aldi’s increasing popularity with consumers and opens with a family enjoying fine Christmas fayre around the table the advert then seamlessly links to other families, friends and co-workers from around the globe enjoying food and drink available from Aldi.
Burberry: Burberry 'From London with Love'

Brand: Burberry
Title(s): From London with Love
Agency: Burberry
Chief Creative and Chief Executive Officer: Christopher Bailey
Published: November 2014
Short Rationale (optional): Romeo Beckham, son of David and Victoria Beckham, is to play a leading role in Burberry’s Christmas campaign by assuming the role of cupid on the streets of London.
‘From London with love’ sees the 12-year old child actor don Burberry’s trademark check before dancing around the streets to dish out the love bug to couples.
To jazz things up a troupe of female dancers are choreographed with dapper gentlemen to spread the mood of romance.
JWT London: Debenhams 'Found It'
Brand: Debenhams
Title(s): Found It
Agency: JWT London
Agency website: http://jwt.co.uk/
Executive Creative Director: Russell Ramsey
Art Director: Ronnie Vlcek/Simon Sworn
Copywriter: Kat Thomas/Alex Ball
Designer/Typographer: Alta Rezazadeh
Additional Credits: TV Producer: Doug Wade
Production Assistant: Charlotte Jude/Eleanor Rose-Stamp
Planner (creative agency): Alison Ashworth
Business Leader: Carmen Bekker
Board Account Director: Sally Emerton
Account Executive: Danielle Stephenson/Jessica Deakin
Media agency: Carat
Media planner: Lyndsey Barnard
Director: David Edwards
Production Company: Rattling Stick
Editor: Neil Smith at Work
Sound: Toby Griffin at GPS
Grade: Ben Roger GPS
Music: ‘We all stand together’- Paul McCartney
Published: November 2014
Short Rationale (optional): The multi-channel campaign offers a consistent campaign message across all touch points that consumers engage with reflecting the buying behaviours of multi-channel customers.
Delivering a much heavier campaign for the department store than in previous years, the ‘Found It’ campaign includes; the distribution of 3 million gift guides featuring over 750 gifts, 1.4 million toy brochures, beauty and lingerie brochures, and an online gift guide solution.
Instore ‘Found It’ creative executions include window schemes, instore ‘hot spots’, gift cards and swing tags delivering over 120 gift messages and creating a festive atmosphere.
Advertising will also be a key component of the campaign with print, outdoor, digital and TV executions featuring the ‘Found It’ message, a concept which celebrates the delight that consumers experience when finding the perfect gift for a loved one.
Commencing with five second teaser executions, the 60 second TV advert will air on Saturday 8th November - during X Factor on ITV1 and show, from a child’s perspective, the excitement of every child’s dream - staying overnight in a department store at Christmas and searching for the perfect gift. Adverts will also be posted to You Tube and Facebook throughout the Christmas period.
Directed by David Edwards the advert features Paul McCartney’s 1984 classic hit single "We All Stand Together". In 1985 “We All Stand Together” became the biggest selling music video of the year.
The creative follows a group of children as they search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy and the end screen frame ‘Found It’ with the end line ‘Find Your Fabulous Christmas at Debenhams’.
WCRS: Sky Movies 'Step into the adventure'

Brand: Sky Movies
Title(s): Step into the adventure
Agency: WCRS
Agency website: http://www.wcrs.com/
Creative Director: Barry Skolnick, Leon Jaume
Creatives: Dave Cornmell, Jane Briers
Additional Credits: Agency Producer: Sally Lipsius
Account Handling: Torie Wilkinson, Laura Hale, Gareth Hughes, Kath Morris
Planning: James Stevens
Media Agency: Mediacom
Production Company: Rattling Stick
Director: Ivan Bird
Producer: Polly Ruskin
Editing House: The Quarry
Editor: Jonnie Scarlett
Post-Production: Finish
Audio: Wave
Short Rationale (optional): Sky unveils its most ambitious Christmas TV advert to date, inviting families to Step into the Adventure with Sky Movies this festive season.
The advert takes viewers on a magical movie journey following a family and their dog Chester. Viewers will be transported through some of the famous movie worlds that will join Sky Movies this December: Disney’s Frozen, The LEGO Movie, The Amazing Spider-Man 2 and Disney’s Muppets Most Wanted.
The adventurous advert follows the unsuspecting family as they are whisked off on a magical movie tour. Along the way, they transform into a variety of animated versions of themselves, which have been painstakingly created by filmmakers from across the world.
From taking a sleigh-ride through the icy Arendelle landscape from Frozen, to popping-up centre-stage in the middle of the Muppets theatre, the ad follows the family as they are dropped directly into the action and adventure. Throughout their journey, they also come face-to-face with much-loved film characters, including Kermit the Frog (Muppets Most Wanted), Spiderman (The Amazing Spider-Man 2), Emmet (The LEGO Movie) and Olaf (Frozen).
CHI&Partners: Argos 'Advent'


Brand: Argos
Title(s): Advent
Agency: CHI&Partners
Agency website: http://www.chiandpartners.com/
Executive Creative Director: Jonathan Burley
Creative Director: Jim Bolton
Creatives: Alexi Berwitz, Rob Webster
Additional Credits: Executive Producer: David Jones
Producer: Emma Hovell
Business Director: Gary Simmons
Account Director: Charmaine Murray
Production Company: Friend London
Director: Geremy and Georgie
Exec Producer: Luke Jacobs
Producer: Sonya Sier
Production Manager: Rebecca Mason, Amanda Tuckwell
Director of Photography: Simon Chaudoir
Production Designer: Mark Connell
Choreographer: Nina McNeely
Editing: Stitch
Editor: Max Windows
Post Production: The Moving Picture Company
Post Production Producer: Phil Whalley
VFX supervisors: Hugo Saunders, Bruno Fukomothi
Audio: Sam Ashwell @ 750mph
Music Company: Platinum Rye
Published: November 2014
Short Rationale (optional): Argos’ 2014 Christmas advertisement burst on to TV screens marking the fifth execution in quick succession from the new GET SET GO ARGOS campaign by CHI&Partners, which launched last month.
As energetic and contemporary as the three that have preceded it, the new advertisement, ‘Advent', opens to reveal a three-dimensional, life-size advent calendar made up of cubes stacked in the shape of a Christmas tree.
The cubes erupt open to reveal a montage of energised activity – BMXers, skaters, street dancers and a colourful array of Argos products, from toys, tablets, cameras and games consoles to speakers and jewellery, inhabit the cubes, bringing the scene to life. The tree- shaped calendar is topped by a child hip-hop dancing – a contemporary twist on the traditional Christmas Fairy.
Accompanied by Run DMC’s hip-hop track Christmas in Hollis, the spot sends an upbeat message of festive cheer to Argos customers, as well as communicating the wide choice of gift ideas available from Argos.
WCRS: Not on the high street 'Choose a Christmas less ordinary'
Brand: Not on the high street
Title(s): Choose a Christmas less ordinary
Agency: WCRS
Agency website: http://www.wcrs.com/
Creative Director: Chris Ringsell
Creatives: Katy Hopkins, Steve Hawthorne
Additional Credits: Agency Producers – Louise Bonnar / Alex Honnor
Account Handling: Emma Marsland / Kevin Smith
Planning: Elisa Edmonds
Media Agency: M2M
Production Company: Blink
Director: Jonathan Herman
Producer: Georgina Fillmore
Editor: Tim Thornton-Allan @ Marshall Street Editors
Post-Production: Hani AlYousif @ Filament
Audio: Mike Bamford @ String and Tins
Published: November 2014
Short Rationale (optional): The campaign, created by WCRS, premiered on Saturday November 1 with a live TV ad in ITV’s XFactor – a first for notonthehighstreet.com – featuring a Twitter competition giving viewers the opportunity to win a £5,000 Christmas Shopping spree on the site.
Following the premiere spot, TV ads will continue to run throughout November and December supported by a cross-media campaign that has been planned by notonthehighstreet.com’s Strategic Media Agency, M2M, and includes radio, OOH and print aimed at establishing notonthehighstreet.com as the destination for a less ordinary Christmas.
Building on the success of the online retailer’s ‘Father’s Day’ and ‘Choose’ TV campaigns earlier this year, also created by WCRS, the TV ads will follow a similar vignette format. They will feature stories based around interesting characters along with their perfectly matched products – this time gifts and decorations for a truly less ordinary Christmas.
The campaign will be further supported by OOH, running on bus T-sides in Central and Greater London, London Underground and National Rail 6 sheets from 1 December, as well as radio advertising on Heart and print advertising in national press.
There will also be a significant digital element to the campaign including rich media and performance display activity planned by Arena and the seeding of a series of gift guides and how- to-videos that have been created to capitalise on the growing importance of YouTube as a search engine.
Enspire: Primula 'Enspire get Primula into the Christmas Spirit'


Brand: Primula
Title(s): Enspire get Primula into the Christmas Spirit
Agency: Enspire, Newcastle upon Tyne, England
Agency website: http://www.enspire.uk.com
Creative Director: Enspire
Photographer: Internal
Published: November 2014
Short rationale (optional): Primula cheese has been given a Christmas makeover by brand design agency, enspire.
The limited edition range will run over the Christmas period, designed to appeal to the Christmas shopper and increase purchases of the product over the festive period.
New photography showcases on the tubes, which feature Christmas themed recipes, promoting Primula as being the ideal accompaniment for Christmas parties.
Lisa Thornton, head of marketing for Kavli, said: “We are delighted with the Christmas tubes and have had excellent feedback. I am confident that they will help us to achieve increased sales over the Christmas period and encourage Primula to be a staple for every Christmas party.”
TBWA\London: Lidl UK 'The Little Present'
Brand: Lidl UK
Title(s): The Little Present
Agency: TBWA\London
Agency Website: http://www.tbwa-london.com/
Creative director: Paul Weinberger
Art director: Dan Kenny
Copywriter: Tom Gong
Additional Credits: Agency planner: John Lowery, Jenna Hoyle
Agency account team: Chris Spenceley, Olivia Logue, Kirsten Barnes, Celia Dehner
TV Producer: Natalie Spooner
Production Company: Rogue Films
Director: Finn McGough
Production Co Producer: Kate Hitchings
Edit Facility: The White House
Editor: Mark Burnett
Post Production Facility: Electric Theatre Collective
Lead flame op: Yourick Van Impe
Colourist: Houmam Abdallah
Nuke: Ana Siguenza, Bronwyn Edwards
Producer: Arianna Maniscalco
Sound Facility: Grand Central Studios
Audio Mixer and Sound Design: Ben Leeves
Music: “Uki Christmas” as performed by Joel Cadbury
Composer: Joel Cadbury
Publisher: Music Sales
Music Consultants: Platinum RyeMedia agency: M2M
Published: November 2014
Short Rationale (optional): Continuing the #LidlSurprises campaign, the 60 second launch ad, entitled “The Little Present” shows local people being treated to an abundant festive feast, from turkey to lobster, with their friends and family in a magical home in Hertfordshire. Whilst enjoying the Christmas meal, guests comment on the remarkable quality and taste of the food, and some try to guess where it came from. Then, the guests are genuinely surprised when it is revealed that the feast was a Christmas gift from Lidl.
Mission: Matalan 'Alphabet Scarves Christmas'
Brand: Matalan
Title(s): Alphabet Scarves Christmas Campaign for Alder Hey
Headline and copy text (in English): Pixie Lott features in Matalan’s Christmas TV campaign for Alder Hey Children’s Hospital Charity – Alphabet Scarves
Agency: Mission, London
Agency website: http://thisismission.com
Creative Director: Naresh Ramchandari, Ben jones
Art Director: Ben Jones
Copywriter: Naresh Ramchandari
Illustrator: Marion Deuchars
Photographer: Matalan in house creative team
Additional Credits: Production Company: Dark Energy
Director: Ben Jones
Executive Producer: Matt Brown
Producer: Phil Barnes
DOP: Denzil Armour-Brown
Editor: Spencer Ferszt
Published: November 2014
Short rationale (optional): As part of Matalan’s Christmas charity campaign, Alphabet Scarves, Dark Energy director Ben Jones has shot two TVs, 60 seconds and 200 seconds, starring Pixie Lott singing her version of the iconic 1986 number one, ‘Caravan of Love’ and wearing an Alphabet scarf.
The films are a visual interpretation of the classic children’s mix and match books and see Pixie Lott star alongside a cast of children and adults of all ages. The films were shot at Black Island Studios, edited at Marshall Street and then four weeks of post-production through Absolute.
The award-winning illustrator, Marion Deuchars, was asked to contribute illustrations and animations for the films and her distinctive typography can be seen throughout. Well-known for her illustrated Children’s books and simple yet beautiful iconography, Marion was the perfect choice to help bring the advertisement to life and add a little extra Christmas magic
Caravan of Love will be released as Pixie’s Christmas single and featured on her new album ‘Platinum Pixie’, with 20p of every single sale going straight to Alder Hey Children’s Charity.
St Luke’s: Very.co.uk 'Step into Christmas in style'
Brand: Very.co.uk
Title(s): Step into Christmas in style
Agency: St Luke’s
Agency website: http://www.stlukes.co.uk/
Executive Creative Director: Al Young
Creative: Gatis Pakalns
Creative: Polina Harkin
Additional Credits: Planner: Rose Van Orden
Business Lead: Jonathan Dale
Account Director: Lara Poole
Agency Producer: Lucie Georgeson
Media agency: Vizeum
Production Company: Traktor
Director: Traktor
Editor: Ed Line at Final Cut
Post-production/VFX/Grade: Moving Picture Company
VFX Producer: Anandi Peiris
VFX Supervisor: Kamen Markov
Colourist: Jean–Clement Soret
Music production: Pitch & Sync
Music track: Original Composition - Step Into Christmas
Audio post-production: Ben Leeves @ Grand Central
Published: November 2014
Short Rationale (optional): Very.co.uk, the digital department store, has invested £6.5 million in its biggest ever festive advertising campaign, created by St Luke’s, inviting people to ‘Step into Christmas in style’ this year.
The ‘Step into Christmas’ campaign, created by St Luke’s, is due to launch on November 6 and will run across TV, print, OOH, digital, direct and social channels. It shows how Christmas isn’t just a special time of the year, it’s a different world. A world where we all have permission to let excitement take over and lose ourselves in awe and wonder. No matter how many Christmases we’ve already had, we always want the next one to feel bigger, more magical and more wonderful.
The TVC, shot by Traktor, with special effects by MPC, plays with scale to depict Fearne Cotton and friends as 12cm high adventurers exploring a magical Christmas living room. They interact with life size gifts and products, which to them seem huge and exciting. Fearne and her friends also wear the latest partywear trends from Very.co.uk, showing that the brand gives you access to everything you might need for the festive season: fashion, gifts, technology and homeware.
Mother London: Halfords 'Does Anything Beat a Bike?'
Brand: Halfords
Title: Does Anything Beat a Bike?
Agency: Mother London
Agency website: www.motherlondon.com
Copywriter: Mother
Art Director/s: Mother
Agency Planner: Mother
Agency Account Man: Mother
TV Producer: Mother
Media Agency: Walker Media
Media Planner: Walker Media
Production company: Somesuch & Co
Director: Aoife McArdle
Published: October 2014
101: Game 'It’s Game season'

Brand: Game
Title(s): It’s Game season
Agency: 101
Agency website: http://101london.co.uk/
Creative Director: Augusto Sola
Creative: Ryan Delahanty
Creative: Erik Hedman
Creative: Ben Williams
Additional Credits: Agency Producer: Rachel Bishop
Brand Leader: Humphrey Taylor
Account Director: Duncan Stuart
Account Manager: Maurice Pfister
Planner: Sandie Dilger
Production Company: Iconoclast
Director: So Me
Executive Producer: Anna Smith
Producer: Matthieu Lauxerois
Post House: Framestore
Post Producer: Catherine Pavitt
Flame Operator: Tri Do
Audio Post Production: Tom Joyce @ Factory
Music: Surkin
Published: October 2014
Short Rationale (optional): Game, the specialist computer games retailer, is launching its Christmas campaign on 30 October with an animated TV spot, the first in a series to follow over the coming weeks.
'It’s GAME season' is the first advertising to be produced by 101 since winning thebusiness in May 2014.
The work was directed by So Me, creative director of Ed Banger Records, who has previously created music videos for Kanye West, MGMT and Justice. Based around animated start-screens from a range of computer gaming genres, each ad will resolve with a menu-screen-inspired endframe housing the latest product offer from GAME, along with the line “It’s GAME season”.
krow Communications: DFS 'Special delivery man'
Brand: DFS
Title(s): Special delivery man
Agency: krow Communications
Agency website: http://www.krowcommunications.com/
Executive Creative Director: Nick Hastings
Senior Creative: Jon Mitchell, Darryl George
Additional Credits: Account Director: Blake Armstrong, Sonal Taank
Account Manager: Felicity Gibbon
Senior Planner: Aileen Ross
TV Producer: Davina Hickson
Film Production: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
Editing House: Big Buoy
Post Production: Rich Hawkins @ The Mill
Smoke: Richard Payne
Sound Design: Jungle
Published: November 2014
Short Rationale (optional): With the countdown to Christmas about to begin … krow have created a charming Christmas ad for DFS to advertise their guaranteed Christmas delivery promotion and with it brought some festive cheer to their promotional advertising.
The latest work from krow builds on the successful Guaranteed Christmas Delivery campaign from 2013 to further reinforce that DFS have the best people on the case to make sure every half price Winter Collection sofa will be handmade to order and delivered in time for Christmas.
krow have brought back a familiar face to spread some festive joy and show how their people work hard to make sure their customers’ sofas are handmade and delivered before the big day. The campaign launches on TV with a 40sec ad and supporting 20sec ads. In the 40sec we see people’s reactions as they encounter Nick, the ‘special’ DFS delivery driver.
St Luke’s: Littlewoods 'Aladdin'
Brand: Littlewoods
Title(s): Aladdin
Agency: St Luke’s
Agency website: http://www.stlukes.co.uk/
Creative Director: Julian Vizard
Art director/copywriter: Julian Vizard
Additional Credits: Planner: Dan Hulse
Business Lead: Emma Simmons
Account Director: Olivia Wilmhurst-Smith/Amarpreet Lall
Agency Producer: Caroline Angell
Media agency: Vizeum/OMD
Production Company: Partizan
Director: Michael Gracey
Editor: Stuart Bowen
Post-production/VFX/Grade: Post – 1920 . Grade – Paul Harrison at Finish
VFX Producer: Scott Griffin & Sally Pritchett
VFX Supervisor: Ludo Fealy
Colourist: Paul Harrison
Music production: n/a
Music track: Bom Bom by Sam and the Womp
Audio post-production: Ben Leeves at Grand Central
Published: November 2014
Short Rationale (optional): Online department store, Littlewoods, are again continuing the huge success of ‘The Littlewoods Touch’ campaign with their Christmas 2014 communications, created by retained agency St Luke’s and directed by Michael Gracey at Partizan.
On Friday 7th November, during the Coronation Street ad break, viewers will experience the magic of pantomime with an Aladdin inspired extravaganza featuring brand ambassador Myleene Klass as the genie, and everyone’s favourite pantomime dame Christopher Biggins.
In the ad, we see Myleene magically appear from a lamp sitting in the middle of a bustling bazaar. Wearing a customised dress from the Myleene Klass range, she then takes us through the market, granting wishes for each member of the family, by transforming old items into the latest desirable brands available at Littlewoods.com.
During the transformations, Christopher Biggins makes his entrance as the gregarious perfume stall-holder; giving viewers a real Christmas giggle!
The TV campaign will be supported with press, outdoor, radio, and online, as well as a short burst of teaser activity to engage viewers before the launch of the campaign.
Haygarth: Robert Dyas 'Christmas made easy'
Brand: Robert Dyas
Title(s): Christmas made easy
Agency: Haygarth
Agency website: http://www.haygarth.co.uk/
Additional Credits: Film Production: The Love Commercial Productions
Media Agency: The7stars
Published: November 2014
Short Rationale (optional): Robert Dyas is launching its first ever brand-building TV advertising campaign in the run-up to Christmas.
Created by Haygarth and live from on Saturday 1 November, the step-changing TV ad is designed to drive reappraisal of Robert Dyas and impact those who might not previously have considered the store. The campaign will run across all channels – including TV, radio, in store, catalogues, website and emails - bringing the creative to life at every touch-point and conveying a consistent brand message.
The TV campaign features a 30” brand ad as the lead creative execution, which will be followed by variants including a gifting-focused 30” ad – all of which will feature product selections that demonstrate the huge range of items and offers available both in-store and online. On air until 13 December, the TV campaign is coupled with a radio advertising campaign which breaks on 2 November with tactical bursts right up until Christmas.