Robert Dyas Entertainment Marketing: Movies, TV, Music and Gaming Creative Works

Christmas Creative Showcase: Featuring TBWA\London, WCRS, St Luke’s and more


By Gillian West, Social media manager

November 17, 2014 | 34 min read

Ho ho ho! Welcome to a very special Christmas-themed edition of The Drum Creative Showcase.

This week- and next - we'll be showing the best seasonal creative work and giving you, the reader, the chance to decide which Christmas campaigns, packaging design, and apps will make it into The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (10 December) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 24 November to ensure your favourite doesn't end up on the naughty list.

To submit any festive work for next week contact the Creative Showcase will resume as normal in January 2015.

For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

TBWA\London: Harrods 'The Land of Make Believe'

Brand: Harrods

Title(s): The land of make believe

Agency: TBWA\London

Agency website:

Chairman & Chief Creative Officer: Peter Souter

Creative Director: Jason Fletcher, Marcus Iles

Additional Credits: Agency account team: Peter Knowland, Eve McDonald

TV Producer: Malika Patel

Production Company: A+C Studios

Post Production: A+C Studios, The Mill, Unit Post

Audio Post Production: Miles Kempton at GCRS

Music Publisher: Deep East Music Ltd

Music Supervisor: Marcus Brooke-Smith at Platinum Rye

Published: November 2014

Short Rationale (optional): 'The Land of Make Believe' tells the story of Peter Pumpernickel, a tiny mouse who wants to help Father Christmas. Created using stop-motion animation, the fairy-tale film captures the magic of Harrods during the festive season and tells the charming story behind the world-famous Harrods Christmas lights.

BBH London: Waitrose 'Christmas 2014'

Brand: Waitrose

Title(s): Christmas 2014

Agency: BBH London

Agency website:

Creative Director: Ken Hoggins, Martha Riley

Creative Team: Fred Rodwell, Andy Parsons

Additional Credits: Strategist: Melanie Arrow

Strategy Director: Tom Roach

Business Lead: Sian Cook

Team Manager: Emma Johnston-Donne

Team Director: Kayleigh Chapman

Film Credits Producer: Glenn Paton

Assistant Producer: Sarah Cooper

Production Company: Park Pictures

Director: Tom Tagholm

Executive Producer: Stephen Brierley

Producer: Fran Thompson

DoP: Rob Hardy

Post Production: MPC

VFX Producer: Amy Richardson

VFX Supervisor: Jonathan Box

Colourist: Jean-Clément Soret

Editor/Editing House: Tim Hardy at Stitch

Sound: Sam Ashwell at 750mph

Music Supervisor: The Most Radicalist Black Sheep Music

Music Producer: David Kosten

Music Publisher: Carlin Music

Music Label: BMG Chrysalis

Published: November 2014

Short Rationale (optional): Rather than a high profile star, a Partner (employee) plays a lead role in the festive ad which will focus solely on the Waitrose brand for the first time in a number of years.

Following the successful Easter advertising campaign, the Christmas advert will have a subtle focus on the unique culture and values Waitrose has as a co-owned business. Launching in the evening of Sunday 9 November 2014, the advert will aim to convey how the supermarket is owned by its Partners and how this has a direct impact on the service and care that customers receive.

The story in the ad will focus on a little girl trying to make gingerbread biscuits for her school fayre, and after disastrous attempts, she goes to Waitrose for advice. After successfully making the biscuits, she sells them all but saves one back for the Waitrose Partner. The campaign line running through all of the advertising is "When you own something, you care a little more. Everyone who works at Waitrose owns Waitrose, so they care a little more. ”

adam&eveDDB: John Lewis 'Monty the Penguin'

Brand: John Lewis

Title(s): Monty the Penguin

Agency: adam&eveDDB

Agency website:

Executive Creative Director: Ben Priest, Emer Stamp, Ben Tollett

Art Director: Richard Brim

Copywriter: Daniel Fisher

Additional Credits: Planner: David Golding

Managing Director: Tammy Einav

Business Director: Sarah Coleman

Account Director: Caroline Grayson

Joint Head of Integrated Production: Matt Craigie, Cave Ellson

Digital Producer: Joseph Walker, Olivier Guitton, Agne Acute

Media Agency: Manning Gottleib OMD

Media Planner: James Parnum

Production Company: Blink Productions Ltd

Director: Dougal Wilson

Producer: Ewen Brown

Executive Producer: James Studholme

Production Manager: Ellie Britton

1st Assistant Director: Jim Cole

DOP: Joost Van Gelder

Steadicam: Paul Edwards

Art Director: Andy Kelly


VFX Supervisor/CG Lead: Diarmid Harrison Murray

VFX Supervisor 2D: Tom Harding

2D Creative Director/Shoot Supervisor: Bill McNamara

Lead Animator: Tim Van Hussen

VFX Executive Producer: Sarah Walsh

Grade: MPC

Colourist: Jean-Clement Soret

Editor: Joe Guest @ Final Cut

Soundtrack Name: Real Love

Artist: Tom Odell

Audio Post-Production: Factory Studios

Sound: Anthony Moore, Neil Johnson

Digital Production: Stink Digital, Supergoober

Published: November 2014

Short Rationale (optional): Starring a young boy and his Arctic pet the piece follows their adventures together in the run up to the big day – but the lovelorn waddler strikes a melancholy air as he yearns for the affection of a female.

Luckily for Monty his dreams soon come true when the snow falls and a delicately wrapped female penguin emerges from beneath the family tree – cue emotional beak peck.

The Brooklyn Brothers: TK Maxx 'You. By Me.'

Brand: TK Maxx

Title(s): You. By Me.

Agency: The Brooklyn Brothers, London

Agency website:

Director: Sara Dunlop

Photographer: Eudes de Santana

Published: November 2014

Short rationale (optional): Following on from its Me. By Me. summer and autumn campaigns that starred TK Maxx shoppers showing their individual style, the fashion retailer once again features its shoppers, this time highlighting Christmas gifting as a celebration of people’s unique and special relationships.

You. By Me. centres around the insight that the best gifts are the ones that reveal deep knowledge of loved ones, their foibles, passions and hobbies. With shoppers choosing from a me-too assortment of predictable gifts elsewhere, there’s no better way to tell them how special they are this Christmas than with a thoughtful and unique gift from TK Maxx.

A group of thirteen TK Maxx shoppers were picked for their stories about the special people in their life. From best friends to couples, mothers and daughters and even a dog, all the cast members shared exceptional and heart-warming relationships, knowing each other’s individual quirks and eccentricities better than anyone else. This special bond is demonstrated through their present giving. During the filming of the TV advert, the pairs chose and exchanged gifts for real and are filmed live opening their presents with curiosity and delight.

The cast includes: sweethearts Miriam, a social worker and Delasi, a student, old friends Gabi and Maira, interior design and fashion graduates, forever best mates Jack and Emil, soulmates Jenny and Shane and mum Siobhan with her daughters Georgie and Rhianna.

The shoppers will see themselves appear on television, billboards and in newspapers and magazines across Europe. The campaign will be amplified online, where the public will have the opportunity to get to know the cast in depth through charming short films that explore their relationships further

McCann Manchester: Aldi 'Everyone is coming to us this Christmas'

Brand: Aldi

Title(s): Everyone is coming to us this Christmas

Agency: McCann Manchester

Agency website:

Executive Creative Director: Dave Price

Art Director: Mick Craven

Copywriter: Gary Delaporte

Additional Credits: Client: Marketing Director, Aldi UK: Adam Zavalis

Managing Partner: Simon Buchanan

Account Director: Laura McKinlay

Planners: Liz Harrison/Amanda Jones

Media plan and buying: Guy Beardsley/Matt Rutherford UM Manchester

TV producer: Lucy Moore/Abby Moore (internal).

External Production Company: Another

Director: Lucy Blakstad

Production company producer: George Saunders

Published: November 2014

Short Rationale (optional): Aldi has professed ‘Everyone’s coming to us this Christmas’ in its 2014 festive TV advert which stars Jools Holland.

In addition to featuring Holland also created the soundtrack to the advert, which aired for the first time on Thursday 6 November during Emmerdale on ITV.

The 60-second creative aims to underline Aldi’s increasing popularity with consumers and opens with a family enjoying fine Christmas fayre around the table the advert then seamlessly links to other families, friends and co-workers from around the globe enjoying food and drink available from Aldi.

Burberry: Burberry 'From London with Love'

Brand: Burberry

Title(s): From London with Love

Agency: Burberry

Chief Creative and Chief Executive Officer: Christopher Bailey

Published: November 2014

Short Rationale (optional): Romeo Beckham, son of David and Victoria Beckham, is to play a leading role in Burberry’s Christmas campaign by assuming the role of cupid on the streets of London.

‘From London with love’ sees the 12-year old child actor don Burberry’s trademark check before dancing around the streets to dish out the love bug to couples.

To jazz things up a troupe of female dancers are choreographed with dapper gentlemen to spread the mood of romance.

JWT London: Debenhams 'Found It'

Brand: Debenhams

Title(s): Found It

Agency: JWT London

Agency website:

Executive Creative Director: Russell Ramsey

Art Director: Ronnie Vlcek/Simon Sworn

Copywriter: Kat Thomas/Alex Ball

Designer/Typographer: Alta Rezazadeh

Additional Credits: TV Producer: Doug Wade

Production Assistant: Charlotte Jude/Eleanor Rose-Stamp

Planner (creative agency): Alison Ashworth

Business Leader: Carmen Bekker

Board Account Director: Sally Emerton

Account Executive: Danielle Stephenson/Jessica Deakin

Media agency: Carat

Media planner: Lyndsey Barnard

Director: David Edwards

Production Company: Rattling Stick

Editor: Neil Smith at Work

Sound: Toby Griffin at GPS

Grade: Ben Roger GPS

Music: ‘We all stand together’- Paul McCartney

Published: November 2014

Short Rationale (optional): The multi-channel campaign offers a consistent campaign message across all touch points that consumers engage with reflecting the buying behaviours of multi-channel customers.

Delivering a much heavier campaign for the department store than in previous years, the ‘Found It’ campaign includes; the distribution of 3 million gift guides featuring over 750 gifts, 1.4 million toy brochures, beauty and lingerie brochures, and an online gift guide solution.

Instore ‘Found It’ creative executions include window schemes, instore ‘hot spots’, gift cards and swing tags delivering over 120 gift messages and creating a festive atmosphere.

Advertising will also be a key component of the campaign with print, outdoor, digital and TV executions featuring the ‘Found It’ message, a concept which celebrates the delight that consumers experience when finding the perfect gift for a loved one.

Commencing with five second teaser executions, the 60 second TV advert will air on Saturday 8th November - during X Factor on ITV1 and show, from a child’s perspective, the excitement of every child’s dream - staying overnight in a department store at Christmas and searching for the perfect gift. Adverts will also be posted to You Tube and Facebook throughout the Christmas period.

Directed by David Edwards the advert features Paul McCartney’s 1984 classic hit single "We All Stand Together". In 1985 “We All Stand Together” became the biggest selling music video of the year.

The creative follows a group of children as they search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy and the end screen frame ‘Found It’ with the end line ‘Find Your Fabulous Christmas at Debenhams’.

WCRS: Sky Movies 'Step into the adventure'

Brand: Sky Movies

Title(s): Step into the adventure

Agency: WCRS

Agency website:

Creative Director: Barry Skolnick, Leon Jaume

Creatives: Dave Cornmell, Jane Briers

Additional Credits: Agency Producer: Sally Lipsius

Account Handling: Torie Wilkinson, Laura Hale, Gareth Hughes, Kath Morris

Planning: James Stevens

Media Agency: Mediacom

Production Company: Rattling Stick

Director: Ivan Bird

Producer: Polly Ruskin

Editing House: The Quarry

Editor: Jonnie Scarlett

Post-Production: Finish

Audio: Wave

Short Rationale (optional): Sky unveils its most ambitious Christmas TV advert to date, inviting families to Step into the Adventure with Sky Movies this festive season.

The advert takes viewers on a magical movie journey following a family and their dog Chester. Viewers will be transported through some of the famous movie worlds that will join Sky Movies this December: Disney’s Frozen, The LEGO Movie, The Amazing Spider-Man 2 and Disney’s Muppets Most Wanted.

The adventurous advert follows the unsuspecting family as they are whisked off on a magical movie tour. Along the way, they transform into a variety of animated versions of themselves, which have been painstakingly created by filmmakers from across the world.

From taking a sleigh-ride through the icy Arendelle landscape from Frozen, to popping-up centre-stage in the middle of the Muppets theatre, the ad follows the family as they are dropped directly into the action and adventure. Throughout their journey, they also come face-to-face with much-loved film characters, including Kermit the Frog (Muppets Most Wanted), Spiderman (The Amazing Spider-Man 2), Emmet (The LEGO Movie) and Olaf (Frozen).

CHI&Partners: Argos 'Advent'

Brand: Argos

Title(s): Advent

Agency: CHI&Partners

Agency website:

Executive Creative Director: Jonathan Burley

Creative Director: Jim Bolton

Creatives: Alexi Berwitz, Rob Webster

Additional Credits: Executive Producer: David Jones

Producer: Emma Hovell

Business Director: Gary Simmons

Account Director: Charmaine Murray

Production Company: Friend London

Director: Geremy and Georgie

Exec Producer: Luke Jacobs

Producer: Sonya Sier

Production Manager: Rebecca Mason, Amanda Tuckwell

Director of Photography: Simon Chaudoir

Production Designer: Mark Connell

Choreographer: Nina McNeely

Editing: Stitch

Editor: Max Windows

Post Production: The Moving Picture Company

Post Production Producer: Phil Whalley

VFX supervisors: Hugo Saunders, Bruno Fukomothi

Audio: Sam Ashwell @ 750mph

Music Company: Platinum Rye

Published: November 2014

Short Rationale (optional): Argos’ 2014 Christmas advertisement burst on to TV screens marking the fifth execution in quick succession from the new GET SET GO ARGOS campaign by CHI&Partners, which launched last month.

As energetic and contemporary as the three that have preceded it, the new advertisement, ‘Advent', opens to reveal a three-dimensional, life-size advent calendar made up of cubes stacked in the shape of a Christmas tree.

The cubes erupt open to reveal a montage of energised activity – BMXers, skaters, street dancers and a colourful array of Argos products, from toys, tablets, cameras and games consoles to speakers and jewellery, inhabit the cubes, bringing the scene to life. The tree- shaped calendar is topped by a child hip-hop dancing – a contemporary twist on the traditional Christmas Fairy.

Accompanied by Run DMC’s hip-hop track Christmas in Hollis, the spot sends an upbeat message of festive cheer to Argos customers, as well as communicating the wide choice of gift ideas available from Argos.

WCRS: Not on the high street 'Choose a Christmas less ordinary'

Brand: Not on the high street

Title(s): Choose a Christmas less ordinary

Agency: WCRS

Agency website:

Creative Director: Chris Ringsell

Creatives: Katy Hopkins, Steve Hawthorne

Additional Credits: Agency Producers – Louise Bonnar / Alex Honnor

Account Handling: Emma Marsland / Kevin Smith

Planning: Elisa Edmonds

Media Agency: M2M

Production Company: Blink

Director: Jonathan Herman

Producer: Georgina Fillmore

Editor: Tim Thornton-Allan @ Marshall Street Editors

Post-Production: Hani AlYousif @ Filament

Audio: Mike Bamford @ String and Tins

Published: November 2014

Short Rationale (optional): The campaign, created by WCRS, premiered on Saturday November 1 with a live TV ad in ITV’s XFactor – a first for – featuring a Twitter competition giving viewers the opportunity to win a £5,000 Christmas Shopping spree on the site.

Following the premiere spot, TV ads will continue to run throughout November and December supported by a cross-media campaign that has been planned by’s Strategic Media Agency, M2M, and includes radio, OOH and print aimed at establishing as the destination for a less ordinary Christmas.

Building on the success of the online retailer’s ‘Father’s Day’ and ‘Choose’ TV campaigns earlier this year, also created by WCRS, the TV ads will follow a similar vignette format. They will feature stories based around interesting characters along with their perfectly matched products – this time gifts and decorations for a truly less ordinary Christmas.

The campaign will be further supported by OOH, running on bus T-sides in Central and Greater London, London Underground and National Rail 6 sheets from 1 December, as well as radio advertising on Heart and print advertising in national press.

There will also be a significant digital element to the campaign including rich media and performance display activity planned by Arena and the seeding of a series of gift guides and how- to-videos that have been created to capitalise on the growing importance of YouTube as a search engine.

Enspire: Primula 'Enspire get Primula into the Christmas Spirit'

Brand: Primula

Title(s): Enspire get Primula into the Christmas Spirit

Agency: Enspire, Newcastle upon Tyne, England

Agency website:

Creative Director: Enspire

Photographer: Internal

Published: November 2014

Short rationale (optional): Primula cheese has been given a Christmas makeover by brand design agency, enspire.

The limited edition range will run over the Christmas period, designed to appeal to the Christmas shopper and increase purchases of the product over the festive period.

New photography showcases on the tubes, which feature Christmas themed recipes, promoting Primula as being the ideal accompaniment for Christmas parties.

Lisa Thornton, head of marketing for Kavli, said: “We are delighted with the Christmas tubes and have had excellent feedback. I am confident that they will help us to achieve increased sales over the Christmas period and encourage Primula to be a staple for every Christmas party.”

TBWA\London: Lidl UK 'The Little Present'

Brand: Lidl UK

Title(s): The Little Present

Agency: TBWA\London

Agency Website:

Creative director: Paul Weinberger

Art director: Dan Kenny

Copywriter: Tom Gong

Additional Credits: Agency planner: John Lowery, Jenna Hoyle

Agency account team: Chris Spenceley, Olivia Logue, Kirsten Barnes, Celia Dehner

TV Producer: Natalie Spooner

Production Company: Rogue Films

Director: Finn McGough

Production Co Producer: Kate Hitchings

Edit Facility: The White House

Editor: Mark Burnett

Post Production Facility: Electric Theatre Collective

Lead flame op: Yourick Van Impe

Colourist: Houmam Abdallah

Nuke: Ana Siguenza, Bronwyn Edwards

Producer: Arianna Maniscalco

Sound Facility: Grand Central Studios

Audio Mixer and Sound Design: Ben Leeves

Music: “Uki Christmas” as performed by Joel Cadbury

Composer: Joel Cadbury

Publisher: Music Sales

Music Consultants: Platinum RyeMedia agency: M2M

Published: November 2014

Short Rationale (optional): Continuing the #LidlSurprises campaign, the 60 second launch ad, entitled “The Little Present” shows local people being treated to an abundant festive feast, from turkey to lobster, with their friends and family in a magical home in Hertfordshire. Whilst enjoying the Christmas meal, guests comment on the remarkable quality and taste of the food, and some try to guess where it came from. Then, the guests are genuinely surprised when it is revealed that the feast was a Christmas gift from Lidl.

Mission: Matalan 'Alphabet Scarves Christmas'

Brand: Matalan

Title(s): Alphabet Scarves Christmas Campaign for Alder Hey

Headline and copy text (in English): Pixie Lott features in Matalan’s Christmas TV campaign for Alder Hey Children’s Hospital Charity – Alphabet Scarves

Agency: Mission, London

Agency website:

Creative Director: Naresh Ramchandari, Ben jones

Art Director: Ben Jones

Copywriter: Naresh Ramchandari

Illustrator: Marion Deuchars

Photographer: Matalan in house creative team

Additional Credits: Production Company: Dark Energy

Director: Ben Jones

Executive Producer: Matt Brown

Producer: Phil Barnes

DOP: Denzil Armour-Brown

Editor: Spencer Ferszt

Published: November 2014

Short rationale (optional): As part of Matalan’s Christmas charity campaign, Alphabet Scarves, Dark Energy director Ben Jones has shot two TVs, 60 seconds and 200 seconds, starring Pixie Lott singing her version of the iconic 1986 number one, ‘Caravan of Love’ and wearing an Alphabet scarf.

The films are a visual interpretation of the classic children’s mix and match books and see Pixie Lott star alongside a cast of children and adults of all ages. The films were shot at Black Island Studios, edited at Marshall Street and then four weeks of post-production through Absolute.

The award-winning illustrator, Marion Deuchars, was asked to contribute illustrations and animations for the films and her distinctive typography can be seen throughout. Well-known for her illustrated Children’s books and simple yet beautiful iconography, Marion was the perfect choice to help bring the advertisement to life and add a little extra Christmas magic

Caravan of Love will be released as Pixie’s Christmas single and featured on her new album ‘Platinum Pixie’, with 20p of every single sale going straight to Alder Hey Children’s Charity.

St Luke’s: 'Step into Christmas in style'


Title(s): Step into Christmas in style

Agency: St Luke’s

Agency website:

Executive Creative Director: Al Young

Creative: Gatis Pakalns

Creative: Polina Harkin

Additional Credits: Planner: Rose Van Orden

Business Lead: Jonathan Dale

Account Director: Lara Poole

Agency Producer: Lucie Georgeson

Media agency: Vizeum

Production Company: Traktor

Director: Traktor

Editor: Ed Line at Final Cut

Post-production/VFX/Grade: Moving Picture Company

VFX Producer: Anandi Peiris

VFX Supervisor: Kamen Markov

Colourist: Jean–Clement Soret

Music production: Pitch & Sync

Music track: Original Composition - Step Into Christmas

Audio post-production: Ben Leeves @ Grand Central

Published: November 2014

Short Rationale (optional):, the digital department store, has invested £6.5 million in its biggest ever festive advertising campaign, created by St Luke’s, inviting people to ‘Step into Christmas in style’ this year.

The ‘Step into Christmas’ campaign, created by St Luke’s, is due to launch on November 6 and will run across TV, print, OOH, digital, direct and social channels. It shows how Christmas isn’t just a special time of the year, it’s a different world. A world where we all have permission to let excitement take over and lose ourselves in awe and wonder. No matter how many Christmases we’ve already had, we always want the next one to feel bigger, more magical and more wonderful.

The TVC, shot by Traktor, with special effects by MPC, plays with scale to depict Fearne Cotton and friends as 12cm high adventurers exploring a magical Christmas living room. They interact with life size gifts and products, which to them seem huge and exciting. Fearne and her friends also wear the latest partywear trends from, showing that the brand gives you access to everything you might need for the festive season: fashion, gifts, technology and homeware.

Mother London: Halfords 'Does Anything Beat a Bike?'

Brand: Halfords

Title: Does Anything Beat a Bike?

Agency: Mother London

Agency website:

Copywriter: Mother

Art Director/s: Mother

Agency Planner: Mother

Agency Account Man: Mother

TV Producer: Mother

Media Agency: Walker Media

Media Planner: Walker Media

Production company: Somesuch & Co

Director: Aoife McArdle

Published: October 2014

101: Game 'It’s Game season'

Brand: Game

Title(s): It’s Game season

Agency: 101

Agency website:

Creative Director: Augusto Sola

Creative: Ryan Delahanty

Creative: Erik Hedman

Creative: Ben Williams

Additional Credits: Agency Producer: Rachel Bishop

Brand Leader: Humphrey Taylor

Account Director: Duncan Stuart

Account Manager: Maurice Pfister

Planner: Sandie Dilger

Production Company: Iconoclast

Director: So Me

Executive Producer: Anna Smith

Producer: Matthieu Lauxerois

Post House: Framestore

Post Producer: Catherine Pavitt

Flame Operator: Tri Do

Audio Post Production: Tom Joyce @ Factory

Music: Surkin

Published: October 2014

Short Rationale (optional): Game, the specialist computer games retailer, is launching its Christmas campaign on 30 October with an animated TV spot, the first in a series to follow over the coming weeks.

'It’s GAME season' is the first advertising to be produced by 101 since winning thebusiness in May 2014.

The work was directed by So Me, creative director of Ed Banger Records, who has previously created music videos for Kanye West, MGMT and Justice. Based around animated start-screens from a range of computer gaming genres, each ad will resolve with a menu-screen-inspired endframe housing the latest product offer from GAME, along with the line “It’s GAME season”.

krow Communications: DFS 'Special delivery man'

Brand: DFS

Title(s): Special delivery man

Agency: krow Communications

Agency website:

Executive Creative Director: Nick Hastings

Senior Creative: Jon Mitchell, Darryl George

Additional Credits: Account Director: Blake Armstrong, Sonal Taank

Account Manager: Felicity Gibbon

Senior Planner: Aileen Ross

TV Producer: Davina Hickson

Film Production: Outsider

Director: Pedro Romhanyi

Producer: Gareth Francis

Editing House: Big Buoy

Post Production: Rich Hawkins @ The Mill

Smoke: Richard Payne

Sound Design: Jungle

Published: November 2014

Short Rationale (optional): With the countdown to Christmas about to begin … krow have created a charming Christmas ad for DFS to advertise their guaranteed Christmas delivery promotion and with it brought some festive cheer to their promotional advertising.

The latest work from krow builds on the successful Guaranteed Christmas Delivery campaign from 2013 to further reinforce that DFS have the best people on the case to make sure every half price Winter Collection sofa will be handmade to order and delivered in time for Christmas.

krow have brought back a familiar face to spread some festive joy and show how their people work hard to make sure their customers’ sofas are handmade and delivered before the big day. The campaign launches on TV with a 40sec ad and supporting 20sec ads. In the 40sec we see people’s reactions as they encounter Nick, the ‘special’ DFS delivery driver.

St Luke’s: Littlewoods 'Aladdin'

Brand: Littlewoods

Title(s): Aladdin

Agency: St Luke’s

Agency website:

Creative Director: Julian Vizard

Art director/copywriter: Julian Vizard

Additional Credits: Planner: Dan Hulse

Business Lead: Emma Simmons

Account Director: Olivia Wilmhurst-Smith/Amarpreet Lall

Agency Producer: Caroline Angell

Media agency: Vizeum/OMD

Production Company: Partizan

Director: Michael Gracey

Editor: Stuart Bowen

Post-production/VFX/Grade: Post – 1920 . Grade – Paul Harrison at Finish

VFX Producer: Scott Griffin & Sally Pritchett

VFX Supervisor: Ludo Fealy

Colourist: Paul Harrison

Music production: n/a

Music track: Bom Bom by Sam and the Womp

Audio post-production: Ben Leeves at Grand Central

Published: November 2014

Short Rationale (optional): Online department store, Littlewoods, are again continuing the huge success of ‘The Littlewoods Touch’ campaign with their Christmas 2014 communications, created by retained agency St Luke’s and directed by Michael Gracey at Partizan.

On Friday 7th November, during the Coronation Street ad break, viewers will experience the magic of pantomime with an Aladdin inspired extravaganza featuring brand ambassador Myleene Klass as the genie, and everyone’s favourite pantomime dame Christopher Biggins.

In the ad, we see Myleene magically appear from a lamp sitting in the middle of a bustling bazaar. Wearing a customised dress from the Myleene Klass range, she then takes us through the market, granting wishes for each member of the family, by transforming old items into the latest desirable brands available at

During the transformations, Christopher Biggins makes his entrance as the gregarious perfume stall-holder; giving viewers a real Christmas giggle!

The TV campaign will be supported with press, outdoor, radio, and online, as well as a short burst of teaser activity to engage viewers before the launch of the campaign.

Haygarth: Robert Dyas 'Christmas made easy'

Brand: Robert Dyas

Title(s): Christmas made easy

Agency: Haygarth

Agency website:

Additional Credits: Film Production: The Love Commercial Productions

Media Agency: The7stars

Published: November 2014

Short Rationale (optional): Robert Dyas is launching its first ever brand-building TV advertising campaign in the run-up to Christmas.

Created by Haygarth and live from on Saturday 1 November, the step-changing TV ad is designed to drive reappraisal of Robert Dyas and impact those who might not previously have considered the store. The campaign will run across all channels – including TV, radio, in store, catalogues, website and emails - bringing the creative to life at every touch-point and conveying a consistent brand message.

The TV campaign features a 30” brand ad as the lead creative execution, which will be followed by variants including a gifting-focused 30” ad – all of which will feature product selections that demonstrate the huge range of items and offers available both in-store and online. On air until 13 December, the TV campaign is coupled with a radio advertising campaign which breaks on 2 November with tactical bursts right up until Christmas.

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