Is this a commercial? Well, no... it's much better than that. As last year, the denizens of Gogglebox have been asked to assess the John Lewis Christmas commercial and - once again - their responses are as delightful as the ad itself. And when their wry comments are intercut with the ad itself, you end up with a supercharged version of the original film that intensifies its impact and takes it to a whole other level.
Ad of the Day is brought to you in association with David Reviews.