Lidl continues ‘Surprises’ campaign with Christmas ad
Lidl has extended its £20m #LidlSurprises campaign, which launched in August, with a Christmas ad running across TV, print, cinema and digital.
Titled ‘The Little Present’, the 60-second advert from TBWA London follows the format of its previous ads and shows local people trying food as part of a Christmas feast.
They comment on the quality and taste of the food before trying to guess where it comes from.
They are then shown to be surprised when told it is from Lidl.
Ronny Gottschlich, Lidl UK’s managing director, said the ad aims to show customers don’t need to break the bank to have a great festive season.
“We’ve sourced some of the finest foods from across Europe to complement our fresh, local produce, so everyone can make the most of this special time of year, regardless of budget,” he added.
The cinema version of the advert has already aired across UK cinemas but the TV ads in 30, 20, and10-second formats roll out today (6 November).
It has been supported by print advertising carrying comments posted by customers on social media using the hashtag #LidlSurprises.
The discount retailer has also invested in digital display to drive traffic to its Christmas site, christmassurprises.co.uk.
Coinciding with Lidl, discount retail rival Aldi has also rolled out its festive offering today. The 60-second creative titled ‘Everyone’s coming to us this Christmas’, also stars Jools Holland and looks to underline Aldi’s popularity with consumers around the world.