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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Wearable technology could diagnose cancer and strokes in users claims Google X

Google has announced it is developing wearable tech to diagnose the onset symptoms of heart attacks, strokes and other ailments.

Google X is where much of the firm's secret research takes place

The project, being led by the Google X laboratories, will see wearable technology collect data from a swallowed pill which sends nanobots into the blood stream to scan specific body tissue, according to the BBC.

Although, the project is at an early stage the benefits of health and fitness tracking wearable’s cannot be understated, capable of tracking illnesses early and informing users when they should visit the doctor. Last week, Kantar even projected the use of such tecnology to double by 2015.

Dr Andrew Conrad, a molecular biologist leading the project told the BBC: "What we are trying to do is change medicine from reactive and transactional to proactive and preventative.

"These nanoparticles give you the ability to explore the body at a molecular and cellular level." Conrad added that they could help find indicators of cancerous DNA among other ailments.

Last month, Google X acquired Lift Labs, the inventors of the tremor-cancelling Parkinsons spoon, as it focuses on curing ailments afflicting real people with new technology.

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