Asda teams with Zappar for Monster Hunt Halloween campaign

Asda has again teamed with augmented reality (AR) technology Zappar to hold a Monster Hunt in-store ahead of Halloween.

Launching in 394 stores across the country on Saturday 25 October, shoppers will be invited to take part in a monster hunt around store using clue sheets and the AR technology in the form of monster masks.

By using Zappar’s free smartphone and tablet app parents and children can ‘zap’ the masks to reveal AR content and transform themselves into character Sir Spook or George-ina, using the “Spook Swap” function to switch between characters.

Max Dawes, partnerships director at Zappar, commented: “It’s great for us to be able to work with such a well-loved family brand again. We wanted to help Asda create really engaging moments for their customers and with our latest Halloween offering in-store and at home I think we’ve done just that.”

Take home packs will also be available for shoppers which include four stickers that can be placed around their homes in order to create a personalised monster treasure hunt with the aim of catching new characters Fang and Fangle.

Steph Hughes, head of in-store marketing, non-food, at Asda commented: “Keeping kids entertained whether you’re doing the weekly shop or unpacking at home is always a challenge. We’ve had great feedback from our customers with previous in-store events using Zappar, so we’re excited to be able to take this even bigger for Halloween this year.”

The concept was developed by brand experience agency Momentum Worldwide.

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