Boots promotes Order and Collect service in TV ad campaign
Boots is to roll out a TV ad campaign that shines the spotlight on its Order and Collect service, ahead of the Christmas shopping period.
The 30-second spot aims to communicate that the entire Boots range, including the newly launched Christmas gifting range, is available in 2,300 stores through the Order and Collect service, which allows customers to order by 6pm and collect in-store from midday the next day.
Andy Ferguson, marketing director, Boots UK explained: “We know our customers often use our Order and Collect service to buy things they love, but find tricky to get their hands on in their local high-street, in smaller, more remote stores.
“In our new ad, we physically demonstrate this is no longer the case by nestling giant luxury products between buildings where local Boots stores are across a range of British villages and towns.”
The ad will air on 12 October during The X Factor on ITV.