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Vine Chart: New entries from iHeartRadio, Channel 4 News and Southampton FC

Welcome to The Drum's Brand Vine chart, in association with Brands on Vine, a rundown of the latest Vines created by global brands.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

This week, iHeartRadio took the top spot with its Vine of Paramore's Hayley Williams performing at Festival 5.

The clip saw the largest shift in loop percentage with an a increase of 1923 per cent.

Meanwhile broadcaster Jon Snow earned Channel 4 News second place with his six-second preview of the evening bulletin, increasing the brand's loops by 47 per cent to 1,255,439.

And Southampton FC took the third spot, amassing a weekly loop increase of 9.82 per cent with a sneak peak video of the Emirates stadium dressing room.

New contenders from Nike Football, Disney Parks and MTV also entered the chart this week.

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