Interflora has agreed a deal with ITV to become the official flower partner for its primetime show, Surprise Surprise, which will include product placement activity where seven viewers will be selected to receive flowers during the advertising breaks.
The deal will see the launch of the ‘Surprise Someone Special’ campaign will be fronted by presenter Mark Wright, who will deliver the flowers based on recommendations made over the dedicated webpage.
Lyn Davies, head of sales and marketing at Interflora said: "We are extremely proud to be working in partnership with ITV for this unique ‘Surprise Someone Special’ campaign.”
“The popular show creates surprises for deserving people across the UK and for over 90 years Interflora has been creating and delivering surprises and spectacular moments for our customers.”
"It is also a great opportunity for us to celebrate the special moments that our network of Interflora florists deliver every single day when a beautiful bouquet of flowers is hand-delivered to a lucky recipients door.”
Jason Spencer, business development director at ITV, added: “We are very excited for the new series of Surprise Surprise to launch on ITV later this year and are delighted to be working with Interflora on this innovative campaign which sees this fabulous brand become the official flower partner for the iconic show.”
Surprise Surprise, produced by ITV Studios and presented by Holly Willoughby, will return in October.