Boden embarks on content drive and teams with bloggers for new digital platform

British clothing brand Boden is teaming with popular bloggers, including Liberty London Girl and What Olivia Did, to launch a digital platform as it looks at new ways to engage consumers.

The Great Boden Diaries, created by Sunshine, will give a host of bloggers free reign to share their lifestyle in the online journal, along with insights from the diary’s editor including behind-the- scenes activity from Boden House and an interview with DJ and writer Lauren Laverne.

Boden founder Johnnie Boden said that the bloggers are the “perfect example” of women who balance their personal lives and careers with being creative and stylish.

“A diary format blog will give them [Boden consumers] the space to show how their wardrobes work with their busy and varied lives. Uniquely, we’re giving them creative control to talk about their projects, their families and their interests.”

Earlier this year Boden signed a partnership with Family Traveller to provide regular editorial content for Boden.com in line with the retailer’s creative themes.

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