Family Traveller and Boden sign partnership deal
Family Traveller Magazine has signed a partnership deal with British clothing retailer, Boden, which will see 30,000 copies of the magazine distributed to consumers of Boden’s children’s wear when they make a purchase.
Beginning in July 2014, the partnership includes an editorial deal between the two brands, which share a target market of ABC1 mothers aged 28-45, with Family Traveller set to provide regular editorial content for Boden.com in line with the retailer’s creative themes.
The partnership is confirmed as Family Traveller celebrates its first anniversary.
Isobella Johnson, brand manager at Boden, commented: “We are very excited to partner up with Family Traveller as there is great synergy between both brands. Boden is very pleased to offer interesting and relevant content to our customers that inspires a sense of adventure and thirst for exploration. Family Traveller shares so many of our values so we look forward to developing our relationship.”
In addition to the complementary magazine, Boden customers will be offered a discounted subscription and an exclusive competition.