Fiat creates fashion site and app to allow consumers to customise Fiat 500 model

Car manufacturer Fiat is inviting fans to customise its Fiat 500 via a new online platform, Patternize, as it looks to capitalise on the buzz around London Fashion Week.

The new website lets fans choose their favourite pattern for the Fiat 500 including everything from polka dots and leopard print to the latest trends seen on the catwalk.

Once users have chosen their designs they can then share their bespoke car on Facebook.

The entry with the most votes on the Pattern App gallery will be awarded a £500 shopping voucher from Love2Shop, while three winners up will receive a £100 voucher each.

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