Ad of the Day: Apple - iPhone 6

Now that we’re over the excitement of the iPhone 6 launch earlier in the week we thought now would be a good chance to reflect on some of the creative that came out of the event.

First up is ‘Perspective’, a clever ad that demonstrates the many ways you can look at the world. Our good friends at David Reviews said it “comes from the same school as Honda in its structural ingenuity and leaves you wondering: how did they do that?”

Despite criticism that the tech giant stole the idea from band OK Go it’s still a cracking piece of work.

Also shown at the launch were some Apple ads in the style we’ve all come to know and love voiced by none other than Jimmy Fallon and Justin Timberlake.

‘Hands’ sees Fallon and Timberlake provide the hands and well as the voices to introduce the new phones to the world. Despite Tim Cook failing to mention the star power of the advert before showing the work, we like it nonetheless.

In ‘Health’ Fallon and Timberlake get a bit more of a starring role as their voices are more recognisable and the fun banter between the pair reveals how the phone will “essentially going to be controlling your life”.

An interesting new addition to the handset though we agree with David Reviews comment that how the iPhone 6 will know just what we’ve eaten is a bit of a conundrum and we hope that the food recognition software that “catches out all those people who take photos of everything they eat” is true.

Ad of the Day is brought to you in association with David Reviews.

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