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Let’s Stay Together adds ‘heartstrings’ tool to website to show what people love about Scotland

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By Ishbel Macleod | PR and social media consultant

August 21, 2014 | 2 min read

Let’s Stay Together, the campaign set up by BMB founder Andrew McGuinness and Scots born RKCR founder MT Rainey to let non-Scots have their say on independence, has added a ‘heartstrings' tool to the website to show the best parts of Scotland.

‘Heartstrings’ allows users to say what makes Scotland brilliant, with categories including inventions (refrigerators), music (Travis), places (Loch Lomond) and sportspeople (Kenny Dalglish).

The creation of ‘heartstrings’, by Adam & Eve DDB and Tribal Worldwide, comes less than a month before the independence referendum.

Allan Blair, Tribal’s Paisley-raised head of strategy said: “As the referendum gets closer we have seen a growing interest across the UK in all things Scottish, not only politically, but in our rich culture and social heritage as well. Scotland has always been an important and vibrant part of the UK and we wanted to give people across Britain the opportunity to celebrate and discover this seemingly endless list of achievements.”

Tribal worked with Adam & Eve DDB to make the website integrated with Facebook and Twitter.

James Murphy, founder and CEO of Adam & Eve DDB added: “So much of the debate so far has been negative. Heartstrings is a fun and social way of expressing the positive passions that make Scotland and the rest of UK better together.”

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Tribal DDB

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