Virgin Holidays urges public ‘don’t be sorry’ about holiday pics, in cheeky reply to Three

Virgin Holidays has taken a cheeky swipe at Three’s #holidayspam campaign, urging people not to be sorry for taking holiday photos, but show them off.

Don't be sorry for holiday photos

Created for Virgin Holidays by M&C Saatchi and Lida, the outdoor campaign sees space at Elephant and Castle used to celebrate holiday shots.

The campaign - planned by Adam Reader, copywritten by Dan McCormack and art directed by Luke Boggins - sports the hashtag #showoff, encouraging people to celebrate their ‘holiday spam’ on social media.

Virgin Holidays said: "The campaign sports the hashtag #ShowOff, encouraging people not to hold back on celebrating what Three would call their ‘holiday spam’ on social media, and telling them ‘You look delicious’."

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