Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Snapchat set to monetise? Trademarks for electronic payments suggest so

Snapchat could be looking to join the ranks of Twitter and Facebook with electronic payments, following two trademarks being filed earlier this month.

One of the trademarks is for computer software for processing electronic payments, while the second is to allow processing of electronic funds transfer including credit cards and mobile payments.

With the service already used by brands such as Evian and Calvin Klein for campaigns, this could be an area where Snapchat is looking to grow.

Earlier this summer, Betfair launched a campaign which used Snapchat to offer exclusive odds: providing another in-app opportunity to monetise.

Snapchat's move towards monetisation comes at the same time as Facebook trials its 'buy now' button.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis