Farewell Brazil: Brand moments that defined the Fifa World Cup 2014

Germany last night trumped Argentina, winning the World Cup 2014, with a sublime Götze volley in extra time.

However, which brands' real-time ads struck the back of the net - and which ones didn't?

First, there was the official sponsor Adidas’ ‘All in or nothing’ campaign. This saw many of the competition's best athletes being involved in quick videos about their passion for the game.

The ads provided previews and summaries for the biggest matches. The final preview video has over half a million viewers.

The post-match clip, congratulating Germany on their historic victory has notched up almost half a million views in 24 hours.

However, the #Allin campaign had its issues. Physical ads showing a toothy Luis Suarez snarl were manipulated by fans after his infamous third bite against Giorgio Chiellini.

​A billboard near Copacabana Beach became a tourist attraction with fans queuing to take a Suarez bite selfie. Adidas removed the ad - but not until hundreds of fans had their fun.

Even pundit Chris Kamara even got in on the action.

England had a poor tournament - brand chat regarding the side was minimal after the side's defeat to Uruguay which essentially eliminated the team. Morrisons was briefly involved in the chatter, rooting for England against Uruguay, although its predictions seemed ill-fated.

Paddy Power defined many of the tournament’s twists and turns, first stating its highlight as Englandphysio Gary Lewin's ankle-breaking tumble during the Italy game. The injury was both horrific and ironic.

The betting firm also spread Germany striker Thomas Müller's celebratory dance after Brazil's shocking annihilation.

Next was the fake story that took the internet by storm. North Korea reported they were in the World Cup final – despite not even qualifying.

Another highlight was USA keeper Tim Howard's heroic performance against Germany which saw #ThingsTimHowardCanSave trend, with brands also getting in on the dialogue.

McDonalds relied on a weak but correct pun.

ESPN simply saluted the USA hero who encouraged millions of Americans to get into "soccer".

An anti-gambling ad in Singapore showing a young boy hoping Germany win the tournament - because his father bet all his money on them - was the biggest fail.

This prediction was correct and the father would have been very well-off afterwards, perhaps even encouraging more gambling.

The National Council on Problem Gambling did have a witty save for the campaign though. The ad was later updated with the conversation:

“Your dad’s team won. Did you get your savings back?”

“No, dad never stops. He wants to bet one more time.”

Finally, Budweiser celebrated pop star Rihanna's enthusiasm for the game during the final, calling her the "man of the match".

Many of these memories will live long in fans' hearts. Bring on World Cup 2018.

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