Tight Briefs Top 10: Advertise brands that Luis Suarez could promote

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By Rebecca Stewart, Trends Editor

July 4, 2014 | 3 min read

Uruguay striker Luis Suarez was banned from football for four months last week after biting Italy's Giorgio Chiellini.

So, this week, as part of our Tight Briefs World Cup series, The Drum and Paddy Power challenged the creative industry to advertise brands that Suarez could promote.

Brands were quick to react to the incident, but we don't think any of the ones below would be brave enough to run the ads you lot designed.

Here we reveal the top ten entries as voted for by our readers. The winner this week will receive a certificate, a pair of Paddy's pants and will be in the running to be the overall Tight Briefs World Cup winner at the end of the tournament.

If you weren't lucky this time, don't worry. Every week from now until the end of the tournament we'll be setting the creative industry a topical quick-fire creative brief to scamp up a response to.

This week we want you to create a campaign to keep Americans interested in soccer.

10. By Graham Renwick

9. By Dave Woodrow

8. By Steven Hemmings

7. By Intimation Creative

6. By Sean Clayton

5. By Appnova

4. By Appnova

3. By Appnova

2. By Giles Edwards

1. By Matt Reddie

Well done to this week's winner Matt Reddie!A pair of Paddy's briefs and a certificate are on their way to you - and Matt will also be in the running to be named the overall Tight Briefs World Cup winner at the end of the tournament.If you missed this brief, be sure to enter our new one today: create a campaign to keep Americans interested in soccer.

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