The Drum Awards Festival - Official Deadline

-d -h -min -sec

Listerine Twitter Paddy Power

How brands reacted to Luis Suarez World Cup bite on Twitter: Nandos, Trident, Paddy Power, TGI Fridays, Snickers


By John Glenday, Reporter

June 25, 2014 | 4 min read

Uruguay forward Luis Suarez’s penchant for nibbling the shoulders of his opponents has again made headlines presenting brands with an irresistible real-time marketing opportunity but which has the most bite? The Drum rounds up six of the best.Food purveyors were in obvious territory for drawing parallels with the likes of Nandos exhorting the Liverpool player to sink his teeth into their burgers rather than his opponents.

TGI Fridays put it most succinctly though.Listerine meanwhile urges Suarez to ensure good dental care, is a Colgate sponsorship package in the offing?Fashion chain JCPenney opted for a different tack, instead going down the vampire route for their gag.Gum brand Trident also got in on the act, offering Suarez its own medication for his anger management.Meanwhile, Paddy Power also took a bite out of the action
Listerine Twitter Paddy Power

More from Listerine

View all


Industry insights

View all
Add your own content +