Modern Marketing

Dreamworks and 20th Century Fox fly giant dragon over London to promote How To Train Your Dragon Two

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By Natalie Mortimer | N/A

July 1, 2014 | 2 min read

20th Century Fox and Dreamworks Animation have today (1 July) flown a giant dragon kite through London’s Tower Bridge as part of a marketing campaign for new film How to Train Your Dragon 2.

The kite, which measured 54ft from head to toe with a wingspan of 36ft – bigger than a London double decker bus – followed the Thames from its launch point in North Greenwich, using a high speed rib boat to pull the kite through the draw bridges of Tower Bridge.

The film, released in cinemas on 11 July 11, is an animated action-comedy starring Jay Baruchel, Gerard Butler and Cate Blanchett.

The dragon kite stunt was planned and executed by experiential marketing agency PS live.

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