Relationship charity Tender releases World Cup abuse film
UK charity Tender, which works to promote healthy relationships, has created a film to highlight how domestic abuse rises after England is knocked out of a World Cup.
The campaign ad draws on research from Lancaster University, which analysed crime figures during the 2002, 2006 and 2010 World Cups, and found that domestic abuse rose by 26 per cent when the English national team won or drew, with a 38 percent increase when the national team lost.
Created by BMB, the film shows a woman worriedly watching the game and depicts her reaction after England was knocked out of the tournament.
It forms part of Tender’s wider 2014 World Cup campaign #Standupworldcup that asks individuals and organisations to “stand together” during the tournament and say “no excuses” when it comes to domestic violence.
Content created with:
BMB Group is an advisory and asset management platform for ruling families and Forbes 500 investors. In 2015 the firm refocused its business to provide capital and specialist advice exclusively for Forbes 500 families.Find out more