Uber teams with photography app EyeEm to create image diary
Uber has partnered with photography app EyeEm to offer free rides to its users, in return for taking snaps of their journey.
As part of EyeEm's ‘photography mission’ to capture images of different cities, individuals are invited to download each app, enter a unique promotion code into the Uber app and receive a voucher for £20 off their first ride.
Riders are then asked to photograph their journey, from their ride to their destination, to create an ‘image diary’ for the chance to win more credit and other prizes by tagging their photos in the EyeEm app with 'Capture the Ride with Uber'.
The free ride offer runs until 5 July.