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Diageo appoints Vickie Sheriff as global communications director

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By Ishbel Macleod, PR and social media consultant

June 26, 2014 | 2 min read

Diageo has announced the appointment of Vickie Sheriff, currently director of group communications at the department for transport for the UK Government, to its team.

Joining as global communications director, Sheriff will look to join together the drink company’s employee engagement and external communications teams.

Of her appointment, she said: “I am thrilled to be joining Diageo in a great new role. After a long career enjoying communications in government, I’m looking forward to bringing my skills and experience to the commercial sector. Diageo is a company that people want to work for and I am excited to be leading a team to help shape Diageo’s global communications to support its ambition.”

Sheriff’s former roles include being the UK prime minister’s deputy official spokesman and head of news for both the Ministry of Justice and the Department for International Development.

Her new position will see Sheriff report into Charlotte Lambkin, global corporate relations director, who said: “I am really pleased that Vickie has chosen to join our team at Diageo. She has great experience in running and developing large teams covering a wide range of disciplines, managing complex and fast moving issues and positioning senior individuals and organisations.”

Sheriff will join Diageo on 1 September.

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