Programmatic Appointments The Exchange Lab

The Exchange Lab's Chris Dobson takes executive chairman role as MediaMath deal announced

By Angela Haggerty | Reporter

June 16, 2014 | 3 min read

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The Exchange Lab’s Chris Dobson has taken on the role of executive chairman, the company has announced.

Executive chairman: Chris Dobson

Dobson joined the company in January as non-executive director, and in his expanded role he will be responsible for working with CEO James Aitken to drive business growth internationally.

Dobson said: “Our journey as a business is now entering its next exciting phase to help marketers, whoever and wherever they are, to get the best results from the integration of programmatic into their marketing plans.

“We are in a great place to provide unrivalled business intelligence to our customers and I can’t wait to see how this impacts on the discipline of digital marketing worldwide.”

Before joining The Exchange Lab, Dobson was executive vice president and general manager of BBC Advertising Division.

In other news, The Exchange Lab and MediaMath have announced a partnership that will give The Exchange Lab’s clients access to MediaMath technology.

Aitken said of the deal: “It is another example of the momentum that programmatic is creating in the marketplace. Programmatic is no longer a part of the media plan – rather it is evolving to such a degree that the media plan now executes via programmatic technology.”

The deal will allow The Exchange Lab’s clients greater reach across all channels and MediaMath joins The Trade Desk, DoubleClick Bid Manager, AOL, Yahoo Ad Exchange, AppNexus and Tubemogul among technologies clients have access to.

Programmatic Appointments The Exchange Lab

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The Exchange Lab

We’re world leaders in programmatic advertising, but we offer much more than a technical solution. Our team of marketing specialists are focused on creating custom campaigns that deliver unrivaled reach and unparalleled results.

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MediaMath

MediaMath helps the world's top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our demand-side platform every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.

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