The Exchange Lab

The Exchange Lab is a programmatic specialist, connected to the world’s largest digital media marketplace, providing a fully managed service to direct clients and agencies.

With data at the core, the company’s proprietary technology, Proteus, enables multi-platform programmatic solutions and integrates data from the world’s leading DSPs, adservers, viewability and verification partners as well as first and third-party customer data. Proteus’ unique programmatic technology creates a holistic view of the digital ecosystem, translating data into a unified format. This empowers The Exchange Lab’s team of programmatic specialists to make informed decisions that can be actioned directly through the system’s unique trading, optimization and reporting applications.

Headquartered in London, and founded in 2007, The Exchange Lab operates from offices in the UK, North America and Asia.