Office supply retailer Staples has opened a second lab on the US West Coast to launch new e-commerce models as it continues to invest in omnichannel capabilities.
The new Development Center in Seattle is made-up of e-commerce and engineering teams responsible for driving “major initiatives” to enhance areas including search, SEO and personalisation.
It joins the San Mateo Innovation Lab, which focuses on personalising the shopping experience and allows the company to tap into the engineering and e-commerce expertise in the Silicon Valley area.
“Seattle has a wealth of talented engineers and leaders who are perfect matches for the opportunities at Staples, primarily around using big data to develop a personalized shopping experience , and developing innovative global services,” said Faisal Masud, executive vice president, global e-commerce, Staples.
“At the Development Center, we’re building core components to power innovative e-commerce. Our marketers and merchants will test and launch rapid innovative online selling models, targeting the right customer with the right products at the right time.”
Staples is one of the biggest online retailers in the US and is adding software development, product management, usability, analytics and online merchandising positions within the lab as it continues to find ways to let customers shop when and where they want, across mobile devices, desktops and stores.
In a similar move, McDonald’s recently announced that it has opened a digital hub in Silicon Valley as it looks to step up its digital offering and attract talent within the digital sphere.