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McDonald’s opens digital hub in Silicon Valley to attract ‘world-class talent’

McDonald’s has opened an office in San Francisco as it looks to step up its digital offering and attract talent within the digital sphere.

The new hub, which currently has two full time employees, will serve to develop new initiatives and also bring the McDonald’s brand to a new level.

Becca Hary, director, Global Media Relations, told The Drum that the hub is just the beginning of the fast food chain’s aims when it comes to digital output.

“Opening a digital hub in San Francisco is one of the first steps on our journey to drive our global digital vision to bring an entirely new level of everyday convenience and fun to the world, while elevating our business and brand in the process.

“We want a presence in the heart of the tech community enabling us to attract world-class talent. Being in this epicenter will also help us establish key relationships in the digital space…”

Hary added that McDonald’s is looking to forge a similar partnership such as that with mobile technology company Qualcomm, which created the company’s recent World Cup augmented reality football app.

McDonald’s is planning to expand employee numbers to 15 “in the near-term”.

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