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‘You have to disrupt your own success to stay relevant’ - Arianna Huffington on future of business


By Jessica Davies, News Editor

May 30, 2014 | 3 min read

Businesses must push to make uncomfortable, disruptive decisions to remain relevant, not fall back on maintaining existing models, according to Huffington Post founder Arianna Huffington.

Speaking to The Drum at a Women in Advertising and Communications (WACL) event in London this week she said today’s technology-driven world is ushering in a new leadership model where female values are “at a premium”.

She added: "With these new models of leadership female values - like team work and flexibility, and managing from centre rather than top down - are at a premium. So women skills, which men also have, are going to be more and more important, because they will need it in the current modern marketplace where there is a constant shift in how things are going.

"You have to be disruptive and disrupt your own success to stay relevant. It's not like it used to be when you could be successful and then just maintain your success. Maintenance is not what the future is because there are new people coming up with greater, better ideas – and that requires creativity and being fresh," she said.

Her comments came as the HuffingtonPost unveiled a new partnership with four major London-based media agencies – Carat, MEC, Mindshare and MG OMD – as it continues its campaign to promote, mindfulness and wellbeing, and prevent burnout in the workplace.

The Third Metric programme, which it kick-started last year in the US, centres on redefining success beyond money and power, putting more focus on mindfulness and wellbeing.

The Third Metric agency days will take place during June’s National Employee Wellness Month and follows the launch of Arianna Huffington's book "Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder".

The partnerships will see HuffPost UK run a series of workshops with the agencies to help staff to introduce more mindful practices in the workplace.

She referred to previous comments made by psychologist Dr Simon Hampton at the IAB's Mobile Engage event earlier this month, where he spoke of technology being an addiction.

"He is right – we are addicted and we are afraid to use the word because addiction is about alcohol and drugs. But addiction to technology and being always on, and burnout and stress is equally dangerous, and we see the casualties all around us.

"That’s’ why in Thrive I deliberately chose 12 steps – there are three steps we can take at the end of the Wellbeing section, three at the end of Wisdom,three at the end of the Wonder section and three at the end of the Giving section," she added.

The agency workshops will include talks from Arianna Huffington and Global Lifestyle editorial director and HuffPost UK editor-in-chief, Carla Buzasi, a pop-up juice bar, yoga, mindfulness sessions, massages, and happiness coaching from happiness and well-being activist, Susie Pearl

Mindshare Advertising Arianna Huffington

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