Ahead of the World Cup, Twitter has unveiled its ten steps to create marketing in the moment, from establishing a plan to going live.
Laying out the steps in an infographic format, these steps from Twitter comes on the back of its hints for preparing for a social World Cup campaign.
Gordon MacMillan, editorial manager at Twitter UK, explained: “Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio.
“The first step is to identify your relevant live moments. Choose one that offers the best chance of success whilst remaining relevant to your brand.”