Sam Smith to perform in live music TV advert to promote Google Play
Google Play is set to promote music in a new ad launching on Channel 4, which will see Brit Award winner Sam Smith sing live.
The ad break, which will take place during Alan Carr’s Chatty Man on Friday, will show Smith play his song Stay With Me, which he will be performing live as part of his gig at London's Roundhouse.
Google UK's Stephen Rosenthal said: "Through Google Play Music, we're looking to shake up the way music lovers connect with the bands and tracks they love."
The live performance ad will last for three and a half minutes, and comes as Smith’s debut album, In The Lonely Hour, was released yesterday.