Google hires Art.com CMO Ivy Rose to head up Glass unit

Google has hired a highly experienced marketing executive – Ivy Ross - to head up its Glass Unit.

Ross, who posted about her new role on Google +, has been brought in as the tech giant unveiled its plans to take its wearable tech product Glass to mass market in the US.

Ross is currently CMO of Art.com, one of the biggest online speciality retailers of high-quality wall art – with more than 12m customers globally, and prior to that she was executive VP of marketing for Gap.

Her career has been heavily focused in fashion, having held senior roles at brands including Calvin Klein, Swatch, Coach, Mattel, and Mausch & Lob.

Prior to her three years at gap, which she started in 2008, she was chief creative officer of The Disney Store.

On her blog post she wrote: “ I’m excited to be joining Google on Monday, May 19 to lead our Glass efforts. With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it?

“Can it help us look up and out at the world around us, and the people who share it with us? I have spent my career…at the intersection of design and marketing, trying to answer questions like this in different ways, for different products.

“But Glass is especially cool, as no one has really tried to answer them with a product like this before. That’s our job, Explorers! I'm just getting started on Glass, but, because of all of you, and your thoughtful and smart feedback, I feel like I have an incredible head start. And I look forward to learning even more from you, and experiencing Glass together.”

Yesterday Google’s director of performance for Europe Ian Carrington told delegates at the IAB Mobile Engage conference, that brands need to push on with their mobile strategies or risk lagging badly behind once wearable tech reaches the mainstream.

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