Rileys sports bar has enlisted former England footballer Stuart Pearce as its official ambassador as it looks to capitalise on the buzz around the FIFA World Cup.
As part of his ambassador role, Pearce will be actively blogging and tweeting, as well as feeding information to Rileys’ customers during this summer’s tournament.
Maurice Kelly, CEO of Rileys commented: “Stuart Pearce is undoubtedly one of the most iconic footballers in history so we are thrilled to welcome him as an ambassador for Rileys throughout this year’s World Cup. We look forward to working with Stuart in the coming weeks, and sharing his knowledge with our customers.”
The 2014 FIFA World Cup kicks off on 12 June in Brazil.