Sara Holt has joined BBC Worldwide as head of brand and global campaigns having spent the past year as head of marketing at Hailo.
In the newly created role, Sara has been tasked with helping to grow BBC Worldwide’s consumer-facing brands around the world.
“Sara is a world-class marketer with an excellent track record in brand-building and a sackful of prestigious awards to her name,” said Tom Lucas, director of drama, branded services and the BBC brand for BBC Worldwide.
“[Her] innovative brand-building experience will be invaluable in helping us to inspire global audiences,” he added.
Prior to Hailo, Holt was head of marketing at Global Radio – managing the launch of Capital FM – and marketing manager for UKTV where she led the factual portfolio rebrands launching Eden and Yesterday.
Holt said that launching three new genre brands globally is “a fantastic challenge offering huge scope for creativity and innovative marketing”
The appointment was effective March 2014.