BBDO New York has put together this advert for Autism Speaks which features three of America’s biggest advertisers and aims to raise awareness of the benefits of an early diagnosis of autism.
The 60-second clip (which you’ll have to watch all the way through to the end to get) is made up of four 15-second spots which together tell the story of a family with a child who is diagnosed early.
The first spot sees a couple with their infant son being diagnosed with autism. Three spots – Johnson & Johnson’s Band-Aid, Campbell’s Chicken Noodle Soup and AT&T – follow representing the son growing up over the course of 15 years, successfully overcoming the challenges of autism.
The twist in the tale is the last 15-second spot reveals that the actor who plays the teenage son in the AT&T ad was actually diagnosed with autism as a child.
The advert is the first time Autism Speaks has worked with marketers, with the creative set to run once on CNN today and then online with social media support.