Castrol ad becomes most shared World Cup ad “of all time”
Castrol’s motorsport/footballing mashup ad, Footkhana, has become the most shared World Cup ad of all time.
According to stats collected by social video marketing platform Unruly, the ad, which features Brazilian footballer Neymar Jr and rally driver Ken Block facing off in a battle of skills, has attracted 646,781 shares across Facebook, Twitter and the blogosphere since its launch on 22 April.
That puts it ahead of Coke’s 2014 spot’ (590,012 shares) and Nike’s 2010 hit, ‘Write the Future’ (467,278), in second and third places respectively.