Female website owners and bloggers twice as likely to engage in affiliate marketing activity in future

By Ishbel Macleod | PR and social media consultant

April 3, 2014 | 2 min read

Almost half (47 per cent) of female website owners will begin promoting products and services on their respective blogs and websites, research from Optimus Performance Marketing has said.

Of the 632 females and 589 males who took part in the survey, 86 per cent of the participants had at least a basic understanding of how affiliate marketing functions, but only 14 per cent of the male respondents and six per cent of females had experience of using it in the past.

Only 23 per cent of the men asked agreed that they would be doing so in the next year or so; with a further 24 per cent of females and 11 per cent of males stating it was part of their plan within the next five years.

Mark Russell, managing director at Optimus Performance Marketing, said: “At present, with the affiliate sector being largely male dominated, it is hard to see why affiliate marketing hasn’t yet managed to strike a chord with more female bloggers and professionals. Yet our study highlights that, in the future, more women are gearing up to take the plunge into the affiliate world.”

The most popular reason given for introducing affiliate marketing was earning some extra money, with 41 per cent saying this is why they are looking into the channel. A third (34 per cent) said that the topics their blog/website is associated with would ‘fit in well’ with affiliates, while 18 per cent thought affiliate marketing would enable them to have better content on their site for visitors.


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