Categories Marketing Agencies Creative Media Sustainability Technology

Affiliate Marketing

Social Media has had a substantial impact on the growth of Affiliate Marketing, with brands investing in influencers to promote their products and services to a target audience.

We take a look at how and why brands are using Affiliate Marketing, as well as the performance of this type of marketing and whether it is worth the investment.

If you're on the hunt for an affiliate marketing agency, visit The Drum Recommends to find your perfect partner.

A paper chain of people, representing 2024 affiliate marketing

15 Jan 2024

7 min read
Affiliate marketing: Top 7 must-know trends for 2024
Open Mic
PMG on how to embed an efficient affiliate marketing strategy.

17 Jun 2022

5 min read
Flipping the funnel to deliver a more robust affiliate marketing program
The Drum Network
rgg5

11 Jan 2022

6 min read
Tackling affiliate marketing’s reputation problem in APAC
Opinion
buzzfeed shopping

10 Jan 2022

7 min read
‘We’re seeing strong metrics’: inside BuzzFeed UK’s new shopping hub
BuzzFeed
Pizza Hut keyworkers discount.

14 Oct 2021

5 min read
Why Pizza Hut focused resources on helping key workers during the pandemic
Awards Case Studies
Lee-Ann Johnstone

05 Oct 2020

6 min read
10 questions with… AffiliateInsider's Lee-Ann Johnstone
The Drum Network
data competitor

23 Apr 2020

7 min read
Use these 5 forces to help you build an effective affiliate program
The Drum Network
Mohamed Nohassi

02 Apr 2020

5 min read
Affiliate marketing is at its best when times are bad
The Drum Network
The myth of the influential influencer

18 Jul 2019

6 min read
Sedge Beswick: Where influencers should sit within your company's marketing plan
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024