Rosetta appoints DigitasLBi’s Paul Smith as head of technology


By Ishbel Macleod | PR and social media consultant

March 20, 2014 | 1 min read

Rosetta, Publicis Groupe’s customer engagement agency, has hired Paul Smith in the new role of UK head of technology.

Smith joins Rosetta from Sceneric, the e-commerce arm of global marketing and technology agency DigitasLBi, where he led the consulting and solution architecture teams.

Reporting to Rosetta Europe’s managing director Sebastian Dreyfus, Smith will manage all technology projects across the region.

Dreyfus said: “Paul’s extraordinary track record of technology innovation and leadership experience makes him an ideal addition to our rapidly growing leadership team in Europe. We’re proud to welcome him to the Rosetta family.”

This comes in the same month as Rosetta announced the appointment of Clare McDonald as executive creative director for Europe.

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