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Rosetta adds ex-BSkyB executive creative director Clare McDonald to team


By Ishbel Macleod, PR and social media consultant

March 7, 2014 | 1 min read

Publicis Groupe customer engagement agency Rosetta has appointed Clare McDonald to the team as executive creative director (ECD) for Europe.

In her new role, McDonald will lead creative strategy and execution across all European clients for Rosetta including Luxottica, Lenovo, Pirelli, Allergan.

Having previously held the role of ECD for BSkyB, McDonald worked on the launch of Sky Atlantic and the rebrands of Sky1, Sky Arts, Sky Living and Sky Movies.

“Clare’s superb background and ability to blend traditional and digital expertise into next-generation storytelling have made her one of the most widely recognized and finely skilled talents in Europe,” said Sebastian Dreyfus, managing director of Rosetta Europe.

“She’s a perfect fit for what we do at Rosetta, which is to create meaningful engagements between brands and people that grow stronger over time. We’re thrilled to have Clare on our team.”

This follows the recent appointment of Lars Bastholm as global chief creative officer as Rosetta.

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