Marketing

Dogs Trust marketing director set to take over as CEO

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By Ishbel Macleod, PR and social media consultant

March 11, 2014 | 2 min read

Clarissa Baldwin, chief executive ad Dogs Trust, has announced that she will step down after 40 years at the charity, and will be replaced by deputy chief executive and marketing director Adrian Burder.

Burder, who has worked at the charity for 20 years, was described as ‘the unanimous choice’ by trustees of the board.

Since joining Dogs Trust in 1994 Burder has played a central part in increasing the charity’s annual income from just over £3 million to over £75 million a year.

Baldwin said of her decision to leave: “I joined Dogs Trust in 1974 as Head of Public Relations for a six month contract and ending up staying for forty years! It has been such a very great privilege to have held this role for such a long time and to have been entrusted with the charity’s growth and development.

“My aim has always been to ensure that all dogs, regardless of breed, have access to loving homes and are treated fairly and humanely. I hope that we can still work towards a day where all dogs will be free from the threat of unnecessary destruction. I am extremely proud of the many talented and passionate people I have worked with over the years who continue to strive towards this end goal.”

Baldwin was responsible for the creation of the ‘a dog is for life’ strapline which is synonymous with the charity. The slogan celebrated its 35th anniversary in 2013.

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Dogs Trust

Dogs Trust is an animal welfare charity and humane society in the United Kingdom which specialises in the well-being of dogs. The charity rehabilitates and...

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