Nissan launches ‘personalised’ #JukeDNA campaign to promote new Juke model
Nissan has launched its first pan-European Instagram campaign, which will see fans sent a personalised image designed specifically for them.
To support the promotion of the new Nissan Juke, the campaign, which was announced today (5 March) at the Geneva Motor Show, will utilise both Instagram and Twitter as the car manufacturer continues to drive forward its social media output.
The campaign invites Twitter and Instagram users to share any picture which “represents their personality” tagging it with #JukeDNA. Using the “composition of colour” within the picture, Nissan will then send a personalised image of the new Juke crossover.
Supporting activity on Nissan’s Facebook and Twitter platforms will share some of the best entries and encourage more people to take part.
David Parkinson, general manager, social and digital engagement for Nissan in Europe said: “Personalisation is key for our customers and with the new Juke there is even greater opportunity for owners to really stamp their own personality on their car.
“We wanted to bring this experience to our social media communities, and Instagram is the perfect platform to do so. It already allows people to show off their personalities and express their creativity, so it makes perfect sense that we use this to support the launch of the new Juke.”
Nissan is also building an online 3D module that allows users to personalise the new Juke in real time.