Ryanair on the hunt for data & CRM agency partner to help drive personalisation strategy
Ryanair is on the hunt for a data and customer relationship management (CRM) agency partner to help drive its revamped customer strategy.
The budget airline, which is managing the pitch process internally, has invited European agencies to submit their credentials via email to pitches@ryanair.com by 5pm on Friday 28 March.
It plans to reveal the successful agency winner by the end of April.
Ryanair’s chief marketing officer, Kenny Jacobs said data and CRM are “essential foundations” in its ongoing mission to better understand its customers, and in return provide them with a more personalised experience.
“With that in mind, Ryanair wants the best and most ambitious digital agencies across Europe to put themselves forward for consideration. This is an exciting time in the evolution of Ryanair’s business and brand and the successful agency will be a key element of this change,” he said.
The news follows a raft of changes revealed by the airline, including its plans to recruit 50 new IT and digital staff ahead of its new website relaunch and ‘My Ryanair’ registration service.
It is also preparing for the rollout of a new mobile app in May, along with a series of mobile improvements which will appear over the coming months, including mobile boarding passes.
The launches form part of Ryanair’s wider campaign strategy to alter its brand image.
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