Car sales are increasing online, according to eBay, with one car being purchased every minute through the UK version of the online auction site, after it revealed that its most searched-for car brand in the UK was BMW.
According to eBay Advertising, the most searched for car on the site is the BWM brand, followed by Range Rover and Mercedes, as it has seen ’fast growth’ within the online automotive market.
Through anonymous consumer data collated by the platform, it has found that 30-34 year olds were the largest demographic for purchasing cars in the UK last year, with March the busiest month for online car sales, which continued through April and May.
“The automotive market may have been slower than others to embrace online, but it’s clear that it is now increasingly a key channel for the sector, presenting a big market opportunity for car brands and dealerships,” said Phuong Nguyen, UK head of eBay Advertising.
June was found to be the month that consumers make the largest number of purchases for external automotive styling parts, while sales of tyres peaked in November 2013, alongside external lights and indicators, with four sold every minute in that month alone.
Nguyen added: “As consumers become more comfortable buying big ticket items online, we’ve seen our motors market continue to grow. It’s not just about being able to buy online though, consumers are also looking to research, browse and be inspired on their desktops, tablets and mobiles before arriving at their local dealership. Smart car brands understand this and are offering customers the opportunity to engage with them at a time and place which suits them, confident that a strong digital presence will help drive sales on and offline.”
The top five most searched for car brands through eBay.co.uk in 2013 was BMW, Range Rover, Mercedes, Mini and Land Rover respectively.