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The Sun invests £4.2 million in Sun Motors campaign push

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By Natalie Mortimer, N/A

February 28, 2014 | 2 min read

The Sun has today (28 January) launched a marketing campaign worth £4.2m to promote its new classified advertising site Sun Motors.

Using a mix of car listings and editorial content and reviews from The Sun’s motoring section, the website, which launched to dealers in January, is free for buyers to use and features over 105,000 cars.

The campaign will roll out a series of five adverts, with the aim of positioning Sun Motors as the “go-to-website when researching and searching for used car listings”.

Jim Murray-Jones, general manager of News UK Automotive, said: “Our creative uses a balance of arresting images and humour to capture reader attention. The series of five adverts will receive extensive coverage across The Sun, reaching a unprecedented audience of potential car enthusiasts and buyers alike.

Target Group Index data suggests 2 million Sun and Sun on Sunday readers expect to buy a car in the next two years. Our adverts will also be backed by regular car buying features running in the Sun Motors pull-out every Friday and more generally across the week.”

The ads carry the caption, ‘Wherever it’s hiding, we’ll help you find it’.

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News Corp UK & Ireland Limited, is a British newspaper publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp.

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